Korea Grand Sale 2017 Kicks off with Opening Ceremony
- Giveaway event and K-pop performance boosted the festive atmosphere.
- VR experience zone at the Event Center promotes PyeongChang 2018 Olympic Winter Games.
On Friday, January 20 at 11:30 a.m., the Visit Korea Committee (chaired by Park Sam-koo) held the opening ceremony of the Korea Grand Sale, a nationwide shopping & tour festival for foreigners, at the plaza in front of Doota Mall in Dongdaemun, Seoul.
Attended by representatives of the Korea Tourism Organization, the Korea Tourism Association, and other relevant agencies, the event began with an art performance. And this was followed by an introduction to distinguished guests, tape-cutting, and an unveiling of the Korea Grand Sale Event Center. Subsequently, an opening concert by the boy group BOYS24 captured the hearts of many K-pop fans and foreign tourists.
The VR experience zone at the Event Center allowed visitors to try out various winter sports and gain awareness of the PyeongChang 2018 Olympic Winter Games.
The Event Center, open every day from 1 p.m. to 9 p.m. during the sale period, provides foreigners with helpful services such as interpretation in English, Japanese, and Chinese, event information, and free WiFi access. The Korea Grand Sale introduces a variety of things to see, do, and eat in Korea through four consecutive Special Theme Weeks: Must-Buy Week, Must-See Week, Must-Do Week, and Must-Eat Week.
The Korea Grand Sale, involving more than 450 companies and 40,000 shops, offers various discounts in accommodation, shopping, beauty care, and entertainment to foreign tourists. The nationwide shopping festival will last until Tuesday, February 28.
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<Distinguished guests at the tape-cutting ceremony>
<Distinguished guests pose for a commemorative photo in front of the Event Center>
<K-pop group BOYS24 gives an opening performance for the Korea Grand Sale>