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“We will continue the K-Smile Campaign.” Completion ceremony for the 15th University Students’ National Smile Team - 200 university students have welcomed foreigners with warm smiles for five months in celebration of the 2016–2018 Visit Korea Year -/strong> On March 3 at 04:00 pm, the Visit Korea Committee (chaired by Park Sam-koo) held the completion ceremony for the 15th University Students’ National Smile Team at Ferrum Tower in Suha-dong, Jung-gu, Seoul. The University Students’ National Smile Team, comprised of 200 Korean and international students, was divided into 25 groups to promote hospitality under the K-Smile Campaign for five months beginning last October in celebration of the 2016–2018 Visit Korea Year. The groups visited various tourist attractions including Incheon International Airport, Myeong-dong, and Insa-dong. At the ceremony, the students reported on their progress and showed video clips of their activities. The top three groups received awards from the minister of Culture, Sports and Tourism and the chairman of the Visit Korea Committee in recognition of their outstanding performance. In addition to group prizes, individual winners of the “Smile Award” and “Care Award” were announced. The 15th University Students’ National Smile Team promoted the K-Smile Campaign at the opening ceremony of the Korea Grand Sale in early January this year. They helped to enhance the international reputation of Korea by carrying out different programs, such as tattooing, coloring walls, and taking a pledge of kindness. At the same time, they motivated locals to play their part in spreading word of the K-Smile Campaign. The various events they took part in to promote the K-Smile Campaign include the Korea Sale FESTA held last October, the declaration of the Visit Gangwon Year, and the celebration of attracting a record-breaking 17 million foreign tourists. Choi Hyun-soo (24-year-old, Gachon University), the leader of the grand prize-winning group, “Binggraehet,” remarked, “While promoting the K-Smile Campaign with my group, I felt a great sense of satisfaction from watching the foreigners enjoy themselves during their visit.” Kizasaki Asumi (24-year-old, Ewha Womans University), a Japanese student studying in Korea, said, “I’d like to continue promoting Korea’s spirit of hospitality even after today. I hope our efforts would encourage more Japanese tourists to return to Korea.” For inquiries, please contact Assistant Manager Cho Hyun-joon, Service Improvement Team (02-720-7325, chj1014@vkc.or.kr) Group photograph of the 15th University Students’ National Smile Team “Binggraehet Group,” the winner of the grand prize (granted by the minister of Culture, Sports and Tourism)
Date : 2017/03/09 | Views : 147
Who’s the Lucky Winner of the Korea Grand Sale Golden Key? - Lucky winner receives golden key at the Dongdaemun Event Center On 21st, the Visit Korea Committee (chaired by Park Sam-koo) held an award ceremony for its “Find the Golden Key” event, organized as part of the Korea Grand Sale, at the Dongdaemun Event Center. “Find the Golden Key” picked a lucky winner from among 5,000 foreign tourists who visited the Dongdaemun Event Center and presented receipts for purchases amounting to more than KRW 100,000 during the Korea Grand Sale. Karasuno Riho, a 21-year-old tourist from Osaka, Japan, was named the lucky winner of the event. At the award ceremony, the Visit Korea Committee presented her with a golden key worth around KRW 1 million. Riho, who is a follower of the Korean wave and an avid user of Korean cosmetics, arranged her trip to coincide with the Korea Grand Sale. She said, “I’m very happy to be the winner of the golden key event. I will return to my country with wonderful memories of Korea.” Secretary-General Han Kyung-ah of the Visit Korea Committee remarked, “Besides shopping during the Korea Grand Sale, I hope that foreign tourists visiting the Dongdaemun Event Center will participate in the various cultural activities and take home beautiful memories of their trip. In the future, the committee will strive to create a more festive Korea Grand Sale that reflects the consumption behaviors and preferences of foreign tourists.” Meanwhile, the final weekly theme of the Korea Grand Sale from February 22 to 28 is the Must-Eat Week, during which foreign tourists visiting the Event Center get free samples of popular Korean foods. More details on the Must-Eat Week are available on the official website of the Korea Grand Sale. For inquiries, please contact Park Hye-jeong, Service Marketing Team (tina@vkc.or.kr / +82-2-6272-7318) * Official site of the Korea Grand Sale 1) 한국어 : http://www.koreagrandsale.co.kr/ko/ 2) ENGLISH : http://www.koreagrandsale.co.kr/en/ 3) 日本語 : http://www.koreagrandsale.co.kr/jp/ 4) 简体中文 : http://www.koreagrandsale.co.kr/cn/ 5) 繁體中文 : http://www.koreagrandsale.co.kr/tw/ Karasuno Riho, winner of the golden key Commemorative photo of the golden key award ceremony Secretary-General Han Kyung-ah, and golden key winner Karasuno Riho (from left)
Date : 2017/02/25 | Views : 189
We will take the lead in spreading hospitality and warm smiles in Korea! - Meeting on hospitality culture attended by more than 70 model workers in the tourism industry On February 15, the Visit Korea Committee (chaired by Park Sam-koo) held a meeting of the National Smile Team at Ferrum Tower in Jongno-gu, Seoul to discuss measures with model workers in the South Korean tourism industry on spreading a culture of hospitality ahead of the PyeongChang 2018 Olympic Winter Games. The course of the K-Smile Campaign was reviewed by about 70 members of the National Smile Team, who are serving at points of contact with tourists including immigration/customs, transportation, shopping, lodging, restaurants, and the tourist police. Next, model workers at the forefront of the campaign introduced some examples of hospitality being offered to foreigners. One of the model workers was Lee Geum-seok, a 67-year-old taxi driver. He said, “There’s a Japanese tourist who rides my taxi whenever he’s on business in Korea. That’s when I realized that hospitality goes a long way, even if we speak different languages. More foreigners will be visiting Korea around the time of the PyeongChang Winter Olympics. As a member of the National Smile Team, I will continue to do my part by giving foreign tourists a warm welcome.” Secretary-General Han Kyung-ah said, “Those working in the tourism industry are the driving force behind a hospitable Korea. In preparation for the PyeongChang Winter Olympics, the Visit Korea Committee will work with the National Smile Team to improve the reception of foreigners and to promote the K-Smile Campaign.” Every year, the Visit Korea Committee appoints members of the National Smile Team from among model workers in the tourism industry in recognition of their warm reception toward foreign tourists. A total of 548 members have been appointed to date. *For inquiries, please contact Jung Soo-jin, Service Improvement Team (jsj@vkc.or.kr, ☏ +82-2-720-7335) Group photo of the National Smile Team A model worker of the National Smile Team shares his experience during the meeting. (From left) Im Gwang-muk, Lee Geum-seok, Jang Seong-nam, Go Bit-na, Yu Sun-deok
Date : 2017/02/20 | Views : 88
Korea Tour Card allows more convenient travel for tourists in commemoration of Visit Korea Year - All-in-one card for public transport, shopping, tourism and entertainment - On sale at convenience stores, international flights and railway stations On January 23, the Visit Korea Committee released the Korea Tour Card for foreign tourists to make use of public transport more easily and conveniently in Korea. Developed by the Visit Korea Committee and Korea Smart Card, the Korea Tour Card is expected to provide foreign tourists with a more convenient way of traveling in Korea. Card holders can not only use public transport, but also enjoy discounts on travel, shopping and performances from a total of 25 companies. Major benefits given to card holders include discounts on admission tickets to museums and theme parks, discounts on popular brands and giveaways at department stores, shopping malls and duty free shops, discounts for the K-pop Hologram Zone, Korean food cooking classes, Korean traditional costume studios, and non-verbal art performances. With a one-time purchase, these benefits will last until the end of the 2016-2018 Visit Korea Year campaign. Tourists wishing to visit regions outside of Seoul can continue to use the card on local public transport. The Korea Tour Card, which goes on sale as of January 23, is available on 40 Jeju Air international flights, travel centers (Incheon International Airport, Seoul Station), and 7-Eleven convenience stores in the Seoul metropolitan area and on Jeju Island. Han Kyung-ah, Secretary-General of the Visit Korea Committee, said, “We hope that the Korea Tour Card, launched in celebration of the 2016-2018 Visit Korea Year, will soon be widely used by tourists. We plan to expand the number of affiliated businesses so that foreigners visiting Korea can enjoy greater benefits, including public transport services.” The Korea Tour Card can be used like the general T-money card. After charging the card at convenience stores and subway stations, tourists can use the card on subways, buses, taxis, express buses and trains, and receive discounts at affiliated businesses. Further information on discounts in provided in the official website. (http://www.koreagrandsale.co.kr) For inquiries, please contact Park Hye-geong, Marketing Team (+82-2-6272-7318 / tina@vkc.or.kr) <Korea Tour Card> <A foreign tourist poses with the Korea Tour Card>
Date : 2017/01/31 | Views : 517
Korea Grand Sale 2017 Kicks off with Opening Ceremony - Giveaway event and K-pop performance boosted the festive atmosphere. -  VR experience zone at the Event Center promotes PyeongChang 2018 Olympic Winter Games. On Friday, January 20 at 11:30 a.m., the Visit Korea Committee (chaired by Park Sam-koo) held the opening ceremony of the Korea Grand Sale, a nationwide shopping & tour festival for foreigners, at the plaza in front of Doota Mall in Dongdaemun, Seoul. Attended by representatives of the Korea Tourism Organization, the Korea Tourism Association, and other relevant agencies, the event began with an art performance. And this was followed by an introduction to distinguished guests, tape-cutting, and an unveiling of the Korea Grand Sale Event Center. Subsequently, an opening concert by the boy group BOYS24 captured the hearts of many K-pop fans and foreign tourists. The VR experience zone at the Event Center allowed visitors to try out various winter sports and gain awareness of the PyeongChang 2018 Olympic Winter Games. The Event Center, open every day from 1 p.m. to 9 p.m. during the sale period, provides foreigners with helpful services such as interpretation in English, Japanese, and Chinese, event information, and free WiFi access. The Korea Grand Sale introduces a variety of things to see, do, and eat in Korea through four consecutive Special Theme Weeks: Must-Buy Week, Must-See Week, Must-Do Week, and Must-Eat Week. The Korea Grand Sale, involving more than 450 companies and 40,000 shops, offers various discounts in accommodation, shopping, beauty care, and entertainment to foreign tourists. The nationwide shopping festival will last until Tuesday, February 28. For inquiries, please contact Kwon Ji-yeon, Manager, Service Improvement Team (jykwon@vkc.or.kr / 82-2-720-7341) <Distinguished guests at the tape-cutting ceremony> <Distinguished guests pose for a commemorative photo in front of the Event Center> <K-pop group BOYS24 gives an opening performance for the Korea Grand Sale>
Date : 2017/01/24 | Views : 134
Opening ceremony of Korea Grand Sale 2017 to be held Jan. 20 - Festival to kick off with unveiling of Event Center, giveaway event, and K-pop performance - Foreigners to be welcomed at Incheon International Airport, and learn about hospitality through K-Smile Campaign On Friday, January 20 at 11:30 a.m., the Visit Korea Committee (chaired by Park Sam-koo) will hold the opening ceremony of the Korea Grand Sale, a nationwide shopping & tour festival for foreigners, at the plaza in front of Doota Mall in Dongdaemun, Seoul. The opening ceremony will begin with The Painters: Hero performance, followed by the unveiling of the Korea Grand Sale Event Center at the entrance of Doota Mall and a tape-cutting ceremony. The event will be attended by representatives of the committee’s member organizations, including the Visit Korea Committee, Korea Tourism Organization, Korea Tourism Association, and Korea Association of Travel Agents. The main program includes a giveaway event for foreign tourists, a winter sports VR experience event for invited guests, and a K-pop performance by the boy group BOYS24. In celebration of the opening of the Korea Grand Sale, foreign tourists arriving at Incheon International Airport between 11 a.m. to 5 p.m. on January 20 will be given a grand welcome. Promotional materials in English, Chinese, and Japanese will be distributed at the arrival gate. The festive atmosphere will be boosted by tour guides dressed in traditional Korean costumes. On the same day, 100 University National Smile Team members will open a booth for the K-Smile Campaign from 1 p.m. to 4 p.m. at the Harmony Square of Dongdaemun Design Plaza. Those who visit the event booth will receive souvenirs. Using pickets and a photo wall containing messages of the K-Smile Campaign, the members will play their part to spread Korea’s hospitality culture while promoting the Korea Grand Sale and the 2016–2018 Visit Korea Year. The Korea Grand Sale, to be held from Friday, January 20 to Tuesday, February 28, will offer various discounts in accommodation, shopping, beauty care, and entertainment to foreign tourists. To boost domestic sales, individual tourists will be encouraged to make purchases via UnionPay. The Event Center, open every day from 1 p.m. to 9 p.m. during the sale period, will provide foreigners with helpful services such as interpretation in English, Japanese, and Chinese, event information, and free WiFi access. For inquiries, please contact Kwon Ji-yeon, Manager, Service Improvement Team (jykwon@vkc.or.kr / +82-2-720-7341)
Date : 2017/01/20 | Views : 157
Korea Grand Sale Launches Nationwide for Foreign Tourists - Winter sports playing programs will be offered to create synergy in promoting the PyeongChang 2018 Winter Olympic Winter Games. - Tourists are offered remarkable discounts by airline carriers, hotels, department stores, and theme parks, as well as various convenient services. - A lot of small and medium businesses are expected to participate and support will be provided for their marketing activities. The Korea Grand Sale, a shopping & tour festival organized by the Visit Korea Committee (chaired by Park Sam-koo), will be held from Friday, January 20th to Tuesday, February 28th to attract foreign tourists and boost domestic consumption in the winter season. This year’s event, scheduled one year ahead of the PyeongChang 2018 Olympic Winter Games, will focus on promoting the Olympics and winter sports to foreigners. Ski resorts in Gangwon Province will provide discounts of up to 50% on ski lifts, gondola lifts, and equipment rental. And the Korea Grand Sale Event Center in Dongdaemun will offer foreign tourists a hands-on program of experiencing winter sports in virtual reality so that they may become more interested in the Olympics. In partnership with the 2017–2018 Visit Gangwon Year declared last December, the Visit Korea Committee will actively promote winter festivals in Gangwon Province, such as the Olympics Festival and Hwacheon Sancheoneo Ice Festival, thus ensuring more visits to Gangwon Province by foreign tourists. Major discounts offered under the Korea Grand Sale include flight and accommodation packages by Korean Air, up to 60% discount on flight tickets to China and Europe by Asiana Airlines, and up to 91% discount on international flights heading to Korea by Jeju Air. Shilla Stay will provide a 50% discount on rooms and a free upgrade into a deluxe room on a first-come, first-serve basis. Entrance tickets to N Seoul Tower will be available at a 30% discount, while The Face Shop and Lotte Hi-mart will offer “buy one, get one free” deals on popular products. Some other retailers participating in the shopping campaign are Grand Ambassador Seoul, All Mask Story, Galleria Duty Free 63, Doota Duty Free, Shinsegae Department Store, and Hyundai I’PARK Mall. In addition, three event centers will operate to help tourists enjoy convenient shopping. Tourists can enjoy a variety of services, from interpretation and tourist information to free Wi-Fi and mobile phone charging, at the event centers in Dongdaemun and Myeong-dong. Also, various giveaway events will be held in front of Lotte Department Store’s main branch from January 20 to 31, which coincides with the Chinese Lunar New Year holiday. And a mobile event center named “Tourist Service Center” will stay at a number of locations across Korea, including Lotte World Mall in Jamsil, Shinsegae Department Store in Myeong-dong, I’PARK Mall in Yongsan, and Sangsangmadang Hongdae. In particular, the event centers have arranged Special Theme Weeks with a different theme for each week to allow foreign tourists to experience various aspects of Korean culture. Tourists will be given different gifts depending upon their purchase amounts during the Must-Buy Week, and they will have the opportunity to watch traditional plays, performances, and concerts during the Must-See Week. The Must-Do Week will feature virtual reality programs to enjoy skiing and bobsleigh. The Must-Eat Week will introduce thirty Korean dishes, specially developed by famous chefs such as Edward Kwon, Choi Hyun-seok and Kim Su-jin for the PyeongChang 2018 Olympic Winter Games, and will hold a tasting event of popular Korean foods. The diverse events and promotions scheduled in these weeks are highly expected to heat up the festival. The Korea Tour Card, a transportation card targeted at tourists, will be launched on the first day of the Korea Grand Sale. With the new card, tourists get a discount of up to 50% on the Hands-Free Service, which delivers and storages baggage between departments, hotels, the airport, and other main tourist points in Seoul for those wishing to shop and sightsee without their heavy bags. Meanwhile, efforts will be made to encourage smaller, unknown restaurants, cafés, and mid-range hotels to participate in the festival. Google Korea, a member company of the Visit Korea Committee, will hold a digital marketing session on January 13 for owners of small and medium businesses to effectively market their products online. Rural villages will join by organizing cultural and leisure activities to attract foreign guests to their regions. “This year’s Korea Grand Sale, scheduled a year ahead of the PyeongChang 2018 Olympic Winter Games, will feature various events related to the Olympics and winter sports,” remarked Secretary-General Han Kyung-ah of the Visit Korea Committee. “We will do our best to promote the beautiful winter of Korea as a means of ensuring that more foreign tourists are interested in the Olympics and thus visit Korea,” she added. In celebration of the Korea Grand Sale, the official website of the Visit Korea Committee (vkc.or.kr) will have an online event “My Must-Have Shopping Item” for both Korean and foreigners from Monday, January 9th to Friday, 20th. Koreans can participate in the event by writing a comment about their recommended must-have item for foreign tourists and its reason, and foreigners by writing about an item they would like to buy during the Korea Grand Sale and its reason. Winners will be announced on January 24 on the official website and the Facebook page, and receive prizes such as a gift kit for the 2016–2018 Visit Korea Year, free nights at hotels, iPads, and mobile drink coupons. For inquiries, please contact Kim Hyeon-joon, Service Marketing Team (hjk@vkc.or.kr / +82-2-6272-7305) * Official site of the Korea Grand Sale 1) ENGLISH: http://www.koreagrandsale.co.kr/en/ 2) 日本語: http://www.koreagrandsale.co.kr/jp/ 3) 简体中文: http://www.koreagrandsale.co.kr/cn/ 4) 繁體中文: http://www.koreagrandsale.co.kr/tw/ 5) 한국어: http://www.koreagrandsale.co.kr/ko/
Date : 2017/01/10 | Views : 316
We Youth Diplomatic Delegates Publicize Friendly Korea! - The Visit Korea Committee held a launch ceremony of the 15th Global Promotional Delegation for Korean Culture and Tours - The Visit Korea Committee (chaired by Park Sam-koo) and the Voluntary Agency Network of Korea (VANK, headed by Gi-tae Park) co-held a launch ceremony of the 15th Global Promotional Delegation for Korean Culture and Tours at the National Museum of Korea at 10:30am on December 27th. The Global Promotional Delegation for Korean Culture and Tours is a civil diplomatic group. A total of 391 university students have been appointed as members of the 15th delegation—155 students for offline activities and 236 students for online activities. To prepare for the 2016–2018 Visit Korea Year and PyeongChang 2018 Olympic Winter Games, they will join the K-Smile Campaign to make a friendly Korea where to want to visit again, as well as participate in other promotional activities for Korean culture and tours. At the launch ceremony, lectures were delivered about the practices of the K-Smile Campaign and global etiquette so that the students might awaken to the power inherent to their small acts of kindness and smiles as civil diplomats. These lectures had a huge appeal to the audience. Also, to raise awareness of Korea more effectively among foreigners, the students learned strategies and storytelling techniques to promote Korea. In addition to the lectures, the students had a chance to reflect on Korean history through a program led by a commentator of the National Museum of Korea that included a visit to the museum and listening to cultural commentaries. The Visit Korea Committee and VANK collaboratively produced and distributed maps, postcards, and other various promotional materials. The participants will be given six missions for two months, from late December to February next year, to carry out promotional activities in wide-ranging fields such as Korean culture, tours, and history targeted at foreigners in Korea and abroad, and they will perform their roles as civil diplomats who spread Korea’s culture of kindness. * For inquiries, please contact Jung Soo-jin, Service Improvement Team (jsj@vkc.or.kr, ☏ +82-2-720-7335) ◆ Global Promotional Delegation for Korean Culture and Tours The Global Promotional Delegation for Korean Culture and Tours is a collaborative program of the Visit Korea Committee and VANK aiming to cultivate the global etiquette of university students and build their capacities to publicize Korea, thus nurturing global youth leaders capable of communicating with people from around the world. The delegation consists not only of Korean residents but also of those planning to study or travel abroad. They form study groups on the PR activities of Korean culture and tours, having opportunities to grow by themselves by sharing their opinions and knowledge on promoting Korea, along with relevant content materials. About 6,500 university students participated in this program from the 1st to the 14th.
Date : 2017/01/02 | Views : 181
“We’ll Welcome Foreign Tourists with Kindness and Affection!” - The Visit Korea Committee has appointed 132 model workers at points of contact with tourists as National Smile Team members - - A representative from each point shared impression of being a new member and a Giant Ball performance was held as a pledge of kindness - The Visit Korea Committee (chaired by Park Sam-koo) held an appointment ceremony for the members of the 2016 Workers’ National Smile Team at the Main Hall of National Central Museum in Yongsan, Seoul at 3:00 pm on December 19. A total of 132 model workers at points of contact with foreign tourists were appointed as National Smile Team members. These points include entry/exit and customs, transportation, accommodation, shopping, restaurants, tour guiding, and the tourist police. A representative from each point of contact offered a speech on how it felt to be a new member, and it was followed by a Giant Ball performance that signified the new appointees’ pledge to welcome foreign tourists with kindness and smile. “I feel a great pride and sense of responsibility as a member of the National Smile Team,” remarked Ms. Um Ok-hyung, 61, a restaurant worker. “I will welcome foreign tourists with a sincere smile so that they admire Korean cuisine and are moved by the warm affection of Korean people as the PyeongChang 2018 Olympic Winter Games is approaching,” she added. Secretary-General Han Kyung-ah of the committee said, “Our plan is to have these newly appointed National Smile Team members spread Korean hospitality at the various tourist points of contact.” She added, “As the number of tourists is about to reach 20 million, we hope more citizens participate in the K-Smile campaign.” To appoint new members of the Workers’ National Smile Team, the committee annually finds model workers in the tourism industry who contribute to spreading a culture of kindness at points of contact with foreign visitors. These members are selected by screening recommendees of related agencies both in the public and private sectors. Since the first appointment in 2010, a total of 548 people have been appointed, including the 132 new appointees. They are active in spreading the K-Smile Campaign. <A commemorative photo of the Workers’ National Smile Team members> <A group photo at the Workers’ National Smile Team appointment ceremony> <Secretary General Han Kyung-ah of the Visit Korea Committee and Chairman Kim Hong-ju of the Korea Tourism Association are unfurling the National Smile Team scarves to make a pledge of kindness together with the participants> *For inquiries, please contact Jung Soo-jin, Service Improvement Team (jsj@vkc.or.kr, ☏ +82-2-720-7335)
Date : 2016/12/23 | Views : 197
“National Smile Team Will Step Forward in Unity to Make South Korea an Even Friendlier Place” - The Visit Korea Committee plans to appoint 132 members of the National Smile Team - - An oath will be made by representatives working at eight points of contact with foreigners, including ports of entry/exit and customs, transportation, accommodation, shopping, restaurants, tour guiding, and the tourist police - The Visit Korea Committee (chaired by Park Sam-koo) is going to hold an appointment ceremony for the members of the 2016 Workers’ National Smile Team on Monday, December 19 at 3:00 pm at National Central Museum in Yongsan, Seoul. The new appointees are a total of 132 people who work at different points of contact with foreign tourists, including entry/exit and customs, transportation, accommodation, shopping, restaurants, tour guiding, and the tourist police. After their appointment, the ceremony will be proceeded with their speeches on impressions of being new members, a congratulatory performance, and watching an introductory video to the National Smile Teams. The new members will participate in a variety of the K-Smile Campaign activities to make “South Korea an even friendlier place” at the front lines of the tourism industry. To appoint new members of the Workers’ National Smile Team, the committee annually finds outstanding workers in the tourism industry who contribute to spreading a culture of kindness at points of contact with foreign visitors. These members are selected by screening recommendees of related agencies both in the public and private sectors. Since the first appointment in 2010, a total of 413 people have been appointed, currently active in spreading the K-Smile Campaign. *For inquiries, please contact Jung Soo-jin, Service Improvement Team (jsj@vkc.or.kr, ☏ +82-2-720-7335)
Date : 2016/12/16 | Views : 187