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“Smiles and kindness are our specialties!”   - The Visit Korea Committee appointed 66 exceptional workers at points of contact with tourists as members of the National Smile Team - - Eric Nam, an entertainer with a beautiful smile, will join in promoting Korea’s culture of kindness as an honorary member of the National Smile Team -     On July 4, the Visit Korea Committee (chaired by Park Sam-koo) held an appointment ceremony for the 2017 first-half Workers’ National Smile Team at the Grand Hall of Tmark Grand Hotel Myeong-Dong, Jung-gu, Seoul. At this event, 66 exceptional workers in different tourist sectors—entry/exit and customs, transportation, accommodation, shopping, tour guiding, and tourist police—were appointed as members of the National Smile Team. In addition, singer Eric Nam was appointed to join these workers as an honorary member, sharing the responsibility for publicizing Korean smiles and kindness. “‘Koreans are so kind.’ This is the most frequent phrase I’ve heard from foreign entertainers and celebrities. Personally, I still remember the kindness and affection of Koreans when I first came to Korea for an audition,” said Eric Nam. “With the other new appointees, I will do my best to make Korean smiles and kindness known to foreign tourists visiting Korea for the PyeongChang 2018 Olympic and Paralympic Winter Games,” he added. These newly appointed National Smile Team members will be participating in a variety of events and activities to spread the Korean culture of kindness. They will keep up their good work at their various workplaces, taking the lead to create “a Korea people want to visit again.” Since 2010, the Visit Korea Committee has worked annually to identify model workers in the tourism industry who contribute to spreading a culture of kindness at points of contact with foreign visitors. For consideration of their appointment as new members of the Workers’ National Smile Team, these individuals are selected by screening workers from both public and private agencies. A total of 797 people have been appointed so far, currently active in furthering the K-Smile Campaign. * For inquiries, please contact Assistant Manager Cho Hyun-joon, Service Improvement Team (+82-2-720-7325, chj1014@vkc.or.kr)   <Photo 1_Newly appointed Honorary Member Eric Nam, at left, and Visit Korea Committee Secretary-General Han Kyung-ah, at right> <Photo 2_Commemorative photo with the Workers’ National Smile Team, Visit Korea Committee Secretary-General Han Kyung-ah, at sixth from right, and singer Eric Nam, at seventh from right> <Photo 3_Group commemorative photo with new appointees for the Workers’ National Smile Team and Eric Nam>
Date : 2017/07/10 | Views : 132
2016–2018 Visit Korea Year Flies High Around the World   - Planes of Korean airlines will travel around the world bearing the emblem of the Visit Korea Year -     The Visit Korea Committee (chaired by Park Sam-koo) partners with Korean airlines to publicize the 2016–2018 Visit Korea Year campaign at home and abroad. Last year, the committee began this process with having the emblem for the Visit Korea Year attached to the exteriors of eight airplanes of Korean airlines. This year, as the dates for the PyeongChang 2018 Olympic and Paralympic Winter Games approach, an even greater number of emblem-carrying airplanes will be prepared to publicize the Visit Korea Year around the world: Asiana Airlines will add 33 planes, Korean Air 10 planes, and Jeju Air 2 planes, totaling 45 planes altogether. In addition to the emblem, these airlines are showcasing various forms of promotional content for the Visit Korea Year at home and abroad, including through in-flight videos, in-flight newsletters, webpages, and monitors at check-in counters. As the only public–private partnership organization in the Korean tourism industry, the Visit Korea Committee is joined by 17 private enterprises and agencies, out of a total membership of 28. Using the leverage of these entities, the committee continues to promote its tourism campaign through domestic and international networks in the private sector. Affixing the campaign emblem on airplanes also derives from the public–private partnership. This collaboration between private airlines and the committee is expected to generate synergy for the promotion of the campaign. The 2016–2018 Visit Korea Year is a promotional campaign aiming for an early achievement of attracting 20 million foreign tourists and its corresponding qualitative advancement by seizing the opportunity of the PyeongChang 2018 Olympic and Paralympic Winter Games, under the vision of “The world keeps coming back to Korea.” It is now promoting the spread of its emblem in cooperation with private companies and improvements in the convenience and hospitality services provided to foreign tourists. For inquiries, please contact Manager Kwon Ji-yeon, PR Team (+82-2-720-7341 / jykwon@vkc.or.kr)   <Photo 1_Asiana Airlines plane with the emblem attached> <Photo 2_Korean Air plane with the emblem attached> <Photo 3_Jeju Air plane with the emblem attached.>  
Date : 2017/07/10 | Views : 195
Visit Korea Committee Holds Press Conference for Foreign Reporters   - Reporters from five Asian countries introduced to programs associated with Winter Olympics - On July 3, the Visit Korea Committee (chaired by Park Sam-koo) held a press conference at the Foreign Press Center Korea for foreign reporters from five Asian countries. The press conference aimed to introduce the “2016–2018 Visit Korea Year” campaign and its programs conducted in line with the PyeongChang 2018 Olympic and Paralympic Winter Games. Invited to Korea by the Korean Culture and Information Service, the twelve reporters from overseas media institutions of five countries, including Vietnam, Indonesia, and Uzbekistan, learned about programs for the second year of the 2016–2018 Visit Korea Year, such as the Korea Grand Sale and the Korea Tour Card, which are specifically focused on the PyeongChang 2018 Olympic and Paralympic Winter Games. The conference proceeded with a Q&A session and interviews; the reporters expressed their interest by asking questions about the programs associated with the 2018 Winter Olympics. While staying in Korea from July 2nd to 7th, the reporters covered a variety of locations, including Bukchon Hanok Village, the MSIP Task Force Team for PyeongChang Olympics ICT Infrastructure, the Korean Food Foundation, SBS, the Visit Korea Committee, the Asia Culture Center, and drama production centers. “The coverage of Korea by major Asian media outlets is a great opportunity to attract more foreign tourists in preparation for the upcoming PyeongChang 2018 Olympic and Paralympic Winter Games,” remarked Visit Korea Committee Secretary-General Han Kyung-ah. “We will continue to use the leverage of foreign coverage in publicizing different programs of the 2016–2018 Visit Korea Year,” she added. For inquiries, please contact Manager Kwon Ji-yeon, PR Team (+82-2-720-7341 / jykwon@vkc.or.kr)   <Photo_Commemorative photo after the conference with the foreign reporters and the committee’s staff>
Date : 2017/07/10 | Views : 47
Models from 27 Asian Countries Appointed to Honorary Ambassadors for Korea. - The Visit Korea Committee has appointed “K-Friends,” honorary ambassadors for the 2016–2018 Visit Korea Year, at final round of the Asia Model Festival.   At the 2017 Asia Model Festival “Face of Asia” taking place in Jangchung Arena, Seoul, on Friday, June 23 at 7 pm, the Visit Korea Committee (chaired by Park Sam-koo) appointed models representing 27 Asian countries to “K-Friends,” who, as honorary ambassadors, are tasked with promoting the 2016–2018 Visit Korea Year. The “Face of Asia” is an annual contest where models who have won their respective national preliminary rounds undergo the final round. This year, as the 12th event, it was participated by about 100 models from 27 Asian countries, including Japan, China, Hong Kong, Singapore, and Thailand. During a pre-mission in Korea to be picked out as K-Friends, they carried out promotional activities for the 2016–2018 Visit Korea Year campaign and for the Korea Tour Card by showing how to use the Korea Tour Card in Korean tours: They enjoyed famous tourist attractions, shopping, and Korea Wave content using this card and posted such experiences on their social media pages. The Korea Tour Card has been released by the Visit Korea Year for exclusive use by foreign tourists. At this awards ceremony, the most excellent performers were granted the title of K-Friends who represent their respective 27 Asian countries. These new appointees will make efforts to publicize various charms of Korea—culture, tours, K-Wave, and beauty—and make known the 2016–2018 Visit Korea Year in their countries. “This event will serve as a chance to promote the 2016–2018 Visit Korea Year all over Asia,” said Jeong Ju-yeong, the head of the committee’s Marketing Team. “We expect the new appointees will play a pivotal role in helping many more foreign tourists visit Korea and therein leave pleasant memories.” For inquiries, please contact Park Hye-jeong, Service Marketing Team (+82-2-6272-7318 / tina@vkc.or.kr)   <2017 Asia Model Festival_Commemorative photo of participating models and main guests_1> <2017 Asia Model Festival_Commemorative photo of participating models and main guests_2> <2017 Asia Model Festival_Appointment of K-Friends for the Visit Korea Year>
Date : 2017/06/28 | Views : 476
Gangwon Culture Tour Guides Association, “We’ll lead a  successful PyeongChang 2018 Winter Olympics with Our Smiles” - The Visit Korea Committee appointed all members of the Gangwon Culture Tour Guides Association to National Smile Team members. - - The committee focuses on spreading the culture of kindness throughout Gangwon Province in preparation for the PyeongChang 2018 Olympic Winter Games. -   On Monday, June 19, at 11 am, the Visit Korea Committee (chaired by Park Sam-koo) held a National Smile Team appointment ceremony at the dome stadium of the Yeongwol Sports Park, in conjunction with the “One-Mind Workshop” of the Gangwon Culture Tour Guides Association. In preparation for the upcoming PyeongChang 2018 Olympic Winter Games, all 182 culture tour guides working in the 18 cities and counties of Gangwon Province were appointed as National Smile Team members who will take the lead in spreading the culture of kindness. And the head of each city or county branch was granted an appointment letter and a gold medal symbolizing the National Smile Team. “I feel very proud and responsible as a member of the National Smile Team,” remarked Ms. Nam Mi-ra, 54, a culture tour guide based in the city of Pyeongchang, Gangwon. “I will sincerely welcome foreign tourists visiting Gangwon Province for the PyeongChang 2018 Olympic and Paralympic Winter Games so that they may be moved by Koreans’ smiles, kindness, and amiable hospitality and thus attracted to visit Korea again,” she added. The new members have pledged to join in the efforts to make “a Korea tourists want to visit again” through active participation in the K-Smile Campaign, which from now on will have a particular focus on spreading the culture of kindness and creating an Olympic atmosphere throughout Gangwon Province. “I think cultural tour guides are the faces of their regions as they are responsible to help tourists learn the regions’ own attractions and cultural properties,” said Visit Korea Committee Secretary-General Han Kyung-ah. “We will keep on recruiting more and more workers as National Smile Team members and will work together with them to achieve a very friendly Korea.” To appoint new members of the Workers’ National Smile Team, the committee annually finds model workers in the tourism industry who contribute to spreading a culture of kindness at points of contact with foreign visitors. * For inquiries, please contact Assistant Manager Cho Hyun-joon, Service Improvement Team (chj1014@vkc.or.kr, ☏+82-2-720-7325)   <Photo 1_Group photo of Gangwon Culture Tour Guides Association, “We’ll lead a successful PyeongChang 2018 Winter Olympics with Our Smiles”> <Photo 2_Tour guides took a commemorative photo as new members of the National Smile Team with Visit Korea Committee Secretary-General Han Kyung-ah, at sixth from left in the back row>
Date : 2017/06/28 | Views : 76
“Let us come together for successful Olympics of PyeongChang and Tokyo”   – Visit Korea Committee successfully ended “Night for Korea–Japan Friendship” –   On June 11th, there was a welcoming ceremony at Lotte Hotel Seoul for Secretary-General Nikai Toshihiro of Liberal Democratic Party, an envoy dispatched by Prime Minister Abe Shinzo, and his Japanese friendly delegation. Hosted by Visit Korea Committee (chaired by Park Sam-ku), this ceremony was attended by 340 people including Secretary-General Nikai, Japanese Ambassador Nagamine Yasmasa, and other influential figures in politics, economy, tourism, local governments, and media. The more than 100 Korean attendees included Congressman Moon Hee-sang, who visited Japan as a Korean envoy, Vice Minister of Culture, Sports and Tourism Na Jong-min, Second Vice Minister of Foreign Affairs Jo Hyun, and other figures in politics, economy, and tourism. Chairman Park Sam-koo presented a welcoming message, recognizing Secretary-General Nikai in appreciation of his effort to launch the Gimpo-Haneda air shuttle service in 2003 and hold Expo 2012 Yeosu Korea. “Korea and Japan are neighbors close to each other both physically and culturally. Private exchange such as in tourism will function as a buttress to strengthen the ties between the two countries,” he remarked. “The two countries will cooperate for PyeongChang 2018 Olympic and Paralympic Winter Games and Tokyo 2020 Olympic and Paralympic Summer Games, and these two mega events will serve as a take-off for the relationship of Korea and Japan,” he added. In response, Secretary-General Nikai appreciated Chairman Park and other Korean associates for the welcoming ceremony. “Korea and Japan are two most important neighbors and share many historic events in which they helped each other. Recognizing such history, the two countries should work together to build up a future-oriented relationship,” he remarked. “Especially, Osaka needs support from Korea in hosting the 2025 World Expo. The PyeongChang 2018 and Tokyo 2020 Olympics will invigorate tourism exchanges between the two countries, an opportunity both countries should utilize to improve their relationship,” he added. The ceremony included an event to present souvenirs wishing for cooperation between the two countries for the success of the PyeongChang 2018 Olympic and Paralympic Winter Games. Head of Organizing Committee for the PyeongChang Olympics Lee Hee-bum, Governor of Gangwon Choi Mun-sun, and CEO of Korea Tourism Organization Jung Chang-soo gave Secretary-General Nikai character cushions, dolls, and badges of Soohorang and Bandabi—mascots of the PyeongChang Olympics—asking for his support in the Olympics. “I am pleased to host the welcoming ceremony for the Japanese envoy and his delegation,” said an official of the Visit Korea Committee. “I hope that the Japanese delegates warmly felt the K-smile that represent Korean smiles and kindness.” For inquiries, please contact Marketing Team Leader Lee Kyung-hee (+82-2-6272-7308) / Manager Kwon Ji-yeon (+82-2-720-7341 / jykwon@vkc.or.kr)/ jykwon@vkc.or.kr)   <Commemorative photo at the Night for Korea–Japan Friendship> <Overview of the Night for Korea–Japan Friendship> <Secretary-General Nikai responds at the Night for Korea–Japan Friendship> <Chairman Park Sam-koo presents a welcoming message at the Night for Korea–Japan Friendship> <Commemorative photo at the Night for Korea–Japan Friendship. Chairman Park Sam-koo stands at center of the front line and Secretary-General Nikai Toshihiro of Liberal Democratic Party right to Chairman Park>
Date : 2017/06/16 | Views : 115
“Come to Korea and Enjoy All-in-One Festivals for Shopping, Culture, and Tours!” - Around 70 travel agencies and some local media companies informed about Korea’s all-in-one festivals for shopping, culture, and tours- Taiwanese enthused by the Korea Tour Card, an integrated card for transportation and tours exclusively available to foreign tourists The Visit Korea Committee (chaired by Park Sam-Koo) held a business conference about Korean festivals that feature the three themes of shopping, culture, and tours on Thursday, June 8th for two hours from 6:30 pm at Okura Prestige Taipei. Co-hosted by the Korea Tourism Organization and Asiana Airline, this conference invited representatives from 70 travel agencies and some local media companies as well as other leading figures in the Taiwanese tourism industry, including the chairman of the Travel Agent Association of R.O.C. It was also attended by staff in charge of overseas marketing of some major participants in the all-in-one festivals—Lotte Department Store, Shinsegae Duty Free, and Hyundai Department Store—reflecting their great interest in the Taiwanese market. The conference introduced Korea’s two mega festivals—one is the Korea Grand Sale, which is held annually from January to February and targeted at both local and foreign customers, and the other is the Korea Sale FESTA, which is held annually from September to October and targeted exclusively at foreigners staying in Korea. This year’s Korea Sale FESTA, taking place from September 28th to October 31 and thus coinciding with the Mid-Autumn Festival and other holidays in Greater China and Korea’s festive season, plans to offer various enjoyable activities, in addition to shopping. The conference also presented convenient services designed to attract free independent traveler from Taiwan and other countries worldwide, receiving enthusiastic responses among the attendees. In particular, the Korea Tour Card launched in January drew the greatest attention from Taiwanese travel agencies and media companies. They were especially excited that this single card gives access to every form of transportation, including buses, subways, and taxis, and is affiliated with over 100 companies that offer special benefits. The Hands-Free Service also attracted interest, which stores or delivers purchased goods to the airport or directly to customers’ home abroad. Meanwhile, representatives from Korean department stores and duty free shops explained their offers for foreign tourists in an effort to attract Taiwanese visitors to Korea. Even after the conference ended, consultations continued between Korean tour planners from local Taiwanese agencies and representatives from Korean participants in the festivals. They discussed collaborative promotion and promised cooperation with each other. “A majority of Taiwanese tourists are women in their 20s through 40s, which matches the key target of our all-in-one festive events” remarked Visit Korea Committee Secretary-General Han Kyung-ah. “I wish this conference could serve as a catalyst to further invigorate tourism exchanges between Korea and Taiwan. Under the campaign of the 2016–2018 Visit Korea Year, the committee will push forward with promotional marketing that helps diversify the tourism market and attract more visitors,” she added. The Visit Korea Committee plans to continue promote the all-in-one festivals and the Korea Tour Card by holding road shows in such large markets as China, Japan, Vietnam, and Indonesia from where a large number of visitors come to Korea. For inquiries, please contact Kim Hyun-joon, Service Marketing Team (mailto:hjk@vkc.or.kr/ +82-2-6272-7305) <A commemorative picture at the business conference for the all-in-one festivals in Taiwan>
Date : 2017/06/09 | Views : 106
Visit Korea Committee Holds Press Conference for Foreign Reporters - The Visit Korea Year’s main programs and the K-Smile Campaign’s 2018 Winter Olympics-focused activities were promoted. - On May 30, the Visit Korea Committee (chaired by Park Sam-koo) held a conference at the Seoul Foreign Press Center Korea for foreign reporters who were visiting Korea to produce a documentary about Korea. Aiming to inform the foreign reporters about diverse charms and aspects of Korea as a tourist destination, this conference introduced the 2016–2018 Visit Korea Year and its programs conducted in line with the PyeongChang 2018 Olympic and Paralympic Winter Games. The conference was co-convened with the Korean Culture and Information Service and attended by eight reporters from three broadcasting companies based in Sweden, Brazil, and Turkey. The Visit Korea Committee briefed on main programs of the second year of 2016–2018 Visit Korea Year and then was asked questions about them. These programs included the K-Smile Campaign (having a particular focus on the PyeongChang Winter Olympics in this year), Korea Grand Sale, and Korea Tour Card. From Sunday, May 21 to Friday, June 3, for their coverage, the foreign reporters plan to visit major tourist attractions and particularly facilities involved in the PyeongChang 2018 Olympic Winter Games: the Korea Institute of Sport Science, PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Winter Games, Alpensia Sports Park, Changdeokgung Palace, World IT Show 2017, Jeongseon Arirang Culture Foundation, Gangneung Danoje Festival, and Gangneung Coastal Cluster—all are in Seoul City and Gangwon Province. “We expect these documentaries will play a positive role to highlight charms of Korean tours, hence contributing to attracting more foreign tourists,” remarked Visit Korea Committee Secretary-General Han Kyung-ah. “The committee will continue its promotional efforts to help foreign reporters have better understanding of Korea,” she added. For imquiries, please contatct Kwon Ji-yeon, Manager, PR Team (+82-2-720-7341 / jykwon@vkc.or.kr)   <Photo1-A commemorative shot for the conference with foreign reporters dispatched for Korea-themed documentaries>  <Photo2-Visit Korea Committee Secretary-General Han Kyung-ah, at center, answers a question from foreign reporters >  
Date : 2017/06/02 | Views : 286
Opening Ceremony of Promotional Booth for 2016–2018 Visit Korea Year at Haneda Airport - Attended by Chairman Park Sam-Koo and other figures influential in the tourism industries of Korea and Japan to wish for a successful Olympics in PyeongChang. - On Thursday, May 18, the Visit Korea Committee (chaired by Park Sam-koo) celebrated the opening of a promotional booth for the 2016–2018 Visit Korea Year at Haneda Airport in Tokyo, Japan. The attendees included a number of organizational heads who had cooperated to open this promotional booth: Visit Korea Committee Chairman Park Sam-koo, Gangwon Province Governor Choi Moon-soo, Korea Airports Corporation President Sung Il-hwan, Korea Tourism Organization President Jung Chang-soo, and PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Winter Games Secretary-General Yeo Hyung-koo. It was also honored by the presence of some influential figures in the Korean and Japanese tourism industries, including the ambassador of Korea to Japan, the deputy general manager of the Japan Tourism Agency, the chairman of the board of the Japan National Tourism Organization, and the chairman of the board of the Japan Association of Travel Agents. The opening ceremony began with an opening address, followed by playing Korean and Japanese folk songs and an Olympics quiz with the mascots of the PyeongChang 2018 Olympic Winter Games—Soohorang and Bandabi. It could help raise expectations for the PyeongChang 2018 Olympic Winter Games among the participants as well as passersby at the airport. Lastly, the start of the two-month-long operation of the promotional booth was announced with a ribbon-cutting by guests. Until its closing on Monday, July 17, the booth will be offering diverse content and events that help learn about the PyeongChang 2018 Olympic Winter Games and 2016–2018 Visit Korea Year. It is open in the event hall on the 4th floor of Haneda Airport International Passenger Terminal. Visitors to the booth can be informed by staff guides about Korean tours in the three languages of Korean, Japanese, and English. A VR winter sports program is also available to them. “The operation of this promotional booth will serve as a good opportunity to invigorate the exchange between the tourism industries of Korea and Japan, in preparation for the PyeongChang 2018 Olympic Winter Games,” remarked Chairman Park Sam-Koo of the Visit Korea Committee. “We will make best use of the booth to make further known the 2016–2018 Visit Korea Year and the PyeongChang 2018 Olympic Winter Games,” He added. Later, the Visit Korea Committee has also participated in the 2017 Korea Travel Fair hosted in Japan from May 18 to 21. Having set up its booth at K-CON 2017 Japan, the committee carried out various promotional activities for Korean tours targeted at Japanese visitors and also sought out optimal strategies for the diversification of markets as a solution to recover currently stagnant tours by Japanese in Korea. For inquiries, please contact Manager Lim Hyo-jin, Service Improvement Team (jin0709@vkc.or.kr / +82-2-6272-7316). (Photo1 Representatives of Korea and Japan cut the ribbon at the opening ceremony of the promotional booth for Korean tours and PyeongChang 2018 Olympic Winter Games. Visit Korea Committee Chairman Park Sam-Koo is fourth from left.) (photo 2 A commemorative photo taken at the opening ceremony of the promotional booth for Korean tours and PyeongChang 2018 Olympic Winter Games. From the third place on the front row, Visit Korea Committee Chairman Park Sam-Koo, Gangwon Province Governor Choi Moon-soo, Korea Airports Corporation President Sung Il-hwan, Korea Tourism Organization President Jung Chang-soo, PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Winter Games Secretary-General Yeo Hyung-koo.) (Photo 3 Representative attendees take a commemorative photo in front of the promotional booth.) (Photo 4 Japanese tourists enjoy a hands-on progrma at the promotional booth.)
Date : 2017/05/24 | Views : 276
“I Want to Come Again.” Welcome Week for World Tourists Successfully Completed - More than 42,000 foreign tourists enjoyed tourist services from welcoming centers. - - Visitors from Southeast Asia significantly increased by 165% compared to those in last year - - Tourists were most satisfied with the interpretation service at welcoming centers. - The 2017 Spring Welcome Week for World Tourists ended in great success with active participation of foreign tourists. Co-hosted by the Visit Korea Committee (chaired by Park Sam-koo) and the Seoul Metropolitan Government, this event lasted for 10 days from April 28. The event period was the peak tourist season that coincided with Spring Travel Season and Workers’ Day in South Korea, Golden Week in Japan, and Labor Day in China. For higher satisfaction of foreign tourists visiting Korea during this period, a welcoming center was set up in each of the seven special tourist zones of Seoul, including Myeongdong, Namdaemun, Dongdaemun, Jongno/Cheonggye, and Hongdae. A total of 42,000 foreign tourists visited these centers. Not only some convenient services did the centers provide for foreigners, but they also operated diverse hands-on programs that included making name tags in Korean, exploring tourist spots in virtual reality, and wearing hanbok and delivered a variety of shows such as Taekwondo, K-Pop cover dance, and traditional performances. In particular, the welcoming centers in Myeongdong, Hongdae, and Dongdaemun, which are most favored by Southeast Asian tourists, prepared additional staff members to strategically serve those visitors with language interpretation. This welcome week also featured a promotional campaign by the University Students’ National Smile Team from the Visit Korea Committee. The student volunteers were eager to inform foreigners about the PyeongChang 2018 Olympic Winter Games and to remind them of a “Friendly Korea.” The Visit Korea Committee conducted a survey, asking 2,300 free independent travelers visiting the welcoming centers about how they had been satisfied: The results showed that 94% of the respondents wanted to come again for different reasons, including shopping (24%), kindness (20%), food (20%), and a wide choice of tourist attractions (19%). They responded that the most satisfactory service at the welcoming centers was language interpretation (54%). As for the gender ratio of the respondents, 54% of them were female and 46% male. As for age, those in their 30s (34%) and 20s (34%) accounted for the largest percentages. In terms of nationality, this year Japanese (38%) and Southeast Asian (20%) represented the two largest percentages of the visitors, compared to last year when most of visitors are Chinese. The number of Southeast Asia tourists significantly increased by 165%, compared to that of last year. The most visited welcoming centers were those in Myeongdong (25%) and Gangnam MICE (19%). “Compared to last year, there was a significant increase in the number of free independent travelers from Southeast Asia and Japan who visited Korea during the welcoming week. Especially, it was very impressive that ‘kindness’ was picked out as one of the main attracting factors for the respondents to visit Korea again.” remarked Secretary-General Han Kyung-ah of the committee. “Ahead of the PyeongChang 2018 Olympic Winter Games, we’ll continue and expand our efforts to spread the culture of kindness in Korea,” she added. For inquiries, please contact Assistant Manager Cho Hyun-joon, Service Improvement Team (+82-2-720-7325, chj1014@vkc.or.kr).   Results of the Survey on the Welcome Week for World Tourists No. of respondents: 2,328 Gender: Female (54%), Male (46%) Age: 30s (34%) 〉 20s (34%) 〉 40s (18%) 〉 50s (8%) 〉 Other (6%) Nationality: Japanese (38%) 〉 Southeast Asian (20%) 〉 Chinese (16%) 〉 American (8%) 〉 Other (18%) 1) Purposes of visit ․ Sightseeing (63%) > Shopping (20%) > Medical care (6%) > Business trip (5%) > Visiting friends/relatives (3%) > Other (3%) 2) Whether Korean tour was satisfactory: 98% satisfied 3) Whether to intend to revisit Korea: Yes (94%) > No (6%) 4) Attracting factors for revisiting: Shopping (24%) > Kindness (20%) > Food (20%) > Various tourist attractions (19%) > Accessibility (5%) > Culture/arts/performances (5%) > Medical care and other (7%) (Duplicate answers allowed) 5) Whether welcoming center services were satisfactory: Satisfied (99%) > Dissatisfied (1%) 6) The most satisfactory service at the welcoming center ․ Interpretation in different languages (54%) > Events and hands-on programs (22%) > Convenient facilities (13%) > Handling of reported incidents (4%) > Other (7%) (Photo 1. At a welcoming center, members of the University Students’ National Smile Team help tourists find their way.) (Photo 2. Foreign tourists celebrate their visit to a welcoming center during the Welcome Week for World Tourists.)
Date : 2017/05/15 | Views : 259