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“University Students’ National Smile Team Cheers for PyeongChang 2018 Olympic Winter Games!” - 100 university students based in the metropolitan area and Gangwon Province have been appointed to take the lead in the campaign for spreading the culture of kindness ahead of the PyeongChang 2018 Olympic Winter Games. - On Saturday, April 22, at 9 am, the Visit Korea Committee (chaired by Park Sam-koo) held the launch ceremony for the 16th University Students’ National Smile Team at the Kim Koo Museum in Yongsan, Seoul. The ceremony marked the start of the activities for spreading the culture of kindness in preparation for the upcoming PyeongChang 2018 Olympic and Paralympic Winter Games. It began with a Pledge of Kindness, followed by a lecture on kindness culture and a teamwork enhancement program. As an announcement of initiating their activities, students wearing hanbok held a K-Smile Campaign event in Myeong-dong, Jung-gu to cheer for the success of the PyeongChang 2018 Olympic Winter Games. The event attracted the attention of foreign tourists as well as local passersby. To further spread the K-Smile Campaign in Gangwon Province, the 16th University Students’ National Smile Team has involved university students based in Gangwon Province in particular. The 100 member students arranged in 20 groups—17 in the metropolitan area and 3 in Gangwon Province—will be engaged in a variety of programs and activities for a successful Olympics and for a widespread culture of kindness. “Ahead of the PyeongChang 2018 Olympic Winter Games, the 16th team’s kindness culture campaign activities will be especially focused in the host cities of Gangneung, Pyeongchang, and Jeongseon,” remarked Secretary-General Han Kyung-ah of the committee. “I hope that the Korean pubic, and particularly workers in many different fields, also join in this campaign as members of the National Smile Team to see to it that the culture of kindness is successfully established,” she added. * The University Students’ National Smile Team is a promotional organization of university students run by the Visit Korea Committee. A total of 1,400 students have participated in this program in 15 teams since the launch of the first team in 2009. Beginning in May, the 16th team will carry out different activities contributing to rendering “a Korea tourists want to visit again.” For inquiries, please contact Assistant Manager Cho Hyun-joon, Service Improvement Team (+82-2-720-7325, chj1014@vkc.or.kr). <Group photo at the Launch Ceremony of the 16th University Students’ National Smile Team> <Some members of the University Students’ National Smile Team are informing a foreign tourist about the K-Smile Campaign> <Group photo at the K-Smile Campaign in Myeong-dong>
Date : 2017/04/28 | Views : 17
K-Smile Campaign Event Held for Welcome Week for World Tourists - More than 150 people including shop owners and tourist guides based in Myeong-dong participated in spreading the culture of kindness. - On Monday, April 17th at 11:00 am, in preparation of the upcoming Spring Welcome Week for World Tourists and in expectation of helping revitalize the tourism industry, the Visit Korea Committee (chaired by Park Sam-koo) staged a K-Smile Campaign event around Myeong-dong with the participation of the Seoul Tourism Association (chaired by Nam Sang-man) and shop owners based in the special tourist zone. The more than 150 participants included Secretary-General Han Kyung-ah of the Visit Korea Committee, Director Ahn Joon-ho of the Tourism & Sports Bureau at the Seoul Metropolitan Government, Mayor Choi Chang-sik of the Jung-gu Office, Chairman Kim Byeong-hui of the Myeong-dong Special Tourist Zone Association, Chief Kang Eon-nam of the Seoul Namdaemun Police Station, Chairman Yang Yeong-cheol of the Da-dong and Mugyo-dong Special Tourist Zone Association, as well as local shop owners, tourist guides, and tourist officers. Holding a sash and picket printed with promotional words about the K-Smile Campaign, the participants handed out a global etiquette guide and promotional materials on the culture of kindness to stores from door to door around Myeong-dong, while encouraging the store workers to welcome foreign tourists with kindness. The committee announced that it, along with the Seoul Metropolitan Government and the Seoul Tourism Association, will co-host the 2017 Welcome Week for World Tourists starting with an opening ceremony on Thursday the 27th and operating for 10 days from Friday, April 28 to Sunday, May 7. During this peak tourist season that coincides with Golden Week in Japan, Labor Day in China, and consecutive holidays in South Korea, the welcoming center installed in each special tourist zone of Seoul will be offering Korean traditional games, different events, and other enjoyable activities, as well as some convenient services, such as tourist information of Seoul and tour guiding interpretation, as part of raising the satisfaction of visiting tourists. “As the kindness culture campaign event was successfully and extensively staged with the participation of many local shop owners who come in direct contact with foreign tourists, we expect that foreign tourists will surely experience the kindness of Koreans during the Welcome Week,” remarked Secretary-General Han Kyung-ah of the committee. “As part of the 2016–2018 Visit Korea Year campaign, we’ll continue our efforts to spread the culture of kindness so that foreign tourists may find themselves much more satisfied with their tours in Korea,” she added. For inquiries, please contact Assistant Manager Cho Hyun-joon, Service Improvement Team (+82-2-720-7325, chj1014@vkc.or.kr). < K-Smile Campaign Event for Welcome Week for World Tourists; Visit Korea Committee Secretary-General Han Kyung-ah stands sixth from the right.> ◆ What is the K-Smile Campaign? The K-Smile Campaign is a nationwide kindness spreading campaign arranged for the 2016–2018 Visit Korea Year and the upcoming PyeongChang 2018 Olympic Winter Games. It is purposed to make “a Korea foreign tourists want to visit again” by welcoming them with a warm heart and bright smile. The Visit Korea Committee strives to boost interest and participation in the K-Smile Campaign of the Korean public and particularly workers in the tourist industry, including lodging, food services, transportation, and shopping. It is also fully focused on the quality growth of tourism in Korea and attracting more foreign tourists.
Date : 2017/04/20 | Views : 148
Foreigners enjoy public transportation and tourism benefits with Korea Tour Card - All-in-one card for public transportation, tourist discounts, and purchases at convenience stores - High sales in non-metropolitan areas such as Gangwon and Jeju The Korea Tour Card, launched by the Visit Korea Committee (chaired by Park Sam-koo) last January, has been sold to more than 10,000 foreign tourists in just two months of its release. According to statistics of various sales channels (airline carriers, convenience stores, and AREX), more than 85% of card purchases were made at convenience stores in Incheon International Airport and at the AREX Travel Center. Among convenience stores nationwide, about 26% of purchases were in provinces such as Jeju and Gangwon, indicating that the card is being widely used by tourists visiting non-metropolitan areas. Beginning April, with the cooperation of Korea Smart Card, foreign tourists in Seoul will be able to purchase the card at vending machines along Seoul Metro Lines 1 to 4 and AREX. The card will soon be available through travel agencies and websites. In addition, individual tourists will be given travel recommendations and receive more benefits based on a regional analysis of card purchases. “The Korea Tour Card has enjoyed a very positive response, and is quickly expanding to areas outside of Seoul,” said Han Kyung-ah, the secretary-general of the Visit Korea Committee. “Given that more and more free independent travelers are coming in, we will add various benefits for tours in local provinces so that foreign tourists can conveniently visit every corner of Korea using the Korea Tour Card.” The Korea Tour Card is a public transportation card for foreign tourists that accompanies discounts and benefits on travel, shopping, and Korean Wave performances offered from a total of 25 companies. Integrated with the T-money function, the card can be used on public transportation in Seoul as well as non-metropolitan areas. With a one-time purchase during the 2016–2018 Visit Korea Year campaign, the benefits will last until 2018. Card holders can receive a refund for the remaining balance from convenience stores nationwide before departure. For inquiries, please contact Park Hye-jeong, Service Marketing Team (tina@vkc.or.kr / +82-2-6272-7318) <Figure 1 Korea Tour Card_Using the bus and other public transportation> <Figure 2 Experience of the Korea Tour Card_Discounts at museums and shops> <Figure 3 Poster of the Korea Tour Card>
Date : 2017/04/06 | Views : 394
Promotional Booth for 2016–2018 Visit Korea Year to Open at Haneda Airport - Organized by the Visit Korea Committee and Four Other Organizations in Preparation for the PyeongChang Winter Olympics - The Visit Korea Committee, together with Gangwon Province, Korea Airports Corporation, Korea Tourism Organization, and PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Games, will set up a promotional booth for the 2016–2018 Visit Korea Year at Tokyo Haneda Airport for two months beginning Thursday, May 18. The five organizations signed a business agreement on April 3 and will be gearing up for the opening of the Korea Tourism Promotion Booth. The agreement seeks to raise awareness of Korea as a travel destination among foreigners in Haneda Airport and to promote the PyeongChang 2018 Olympic Winter Games. The role of each organization is outlined below. [Details of Business Agreement on Korea Tourism Promotion Booth in Preparation of the 2018 PyeongChang Olympic Winter Games] ․ Visit Korea Committee : provides tour content that attracts foreigners during the 2016–2018 Visit Korea Year. ․ Gangwon Province : provides tour content that introduces tours in Pyeongchang City and Gangwon Province. ․ Korea Airports Corporation : oversees meetings with Haneda Airport operators (JATCO and TIAT) and facilitates space rental. ․ Korea Tourism Organization : supervises booth management (design, staff, content, etc.). ․ PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Games : provides content (including VR content), facilities, and equipment for the 2018 PyeongChang Olympic Winter Games. The Korea Tourism Promotion Booth will be located at the event space on the fourth floor of Haneda Airport International Terminal in accordance with the business agreement signed last December between Korea Airports Corporation and Haneda Airport operators (JATCO and TIAT). This is expected to strengthen ties between the two countries ahead of the PyeongChang 2018 Winter Olympics and the Tokyo 2020 Summer Olympics. Visitors will have the opportunity to learn about traveling in Korea, experience winter sports in VR, and participate in various events related to the 2016–2018 Visit Korea Year. “The booth will not only enhance interactions between South Korea and Japan before the PyeongChang Olympics, but also raise awareness of Korea as a travel destination,” remarked Park Sam-koo, the chairman of the Visit Korea Committee. “We will exert efforts to attract more foreigners during the 2016–2018 Visit Korea Year and to leave a good impression that makes them desire to visit Korea again.” The opening ceremony will be held on May 18 at the Korea Tourism Promotion Booth, located on the fourth floor of Haneda Airport International Terminal, in the presence of the chairman of the Visit Korea Committee, the governor of Gangwon Province, the CEO of Korea Airports Corporation, the CEO of Korea Tourism Organization, and the president of the PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Games. For inquiries, please contact Manager Lim Hyo-jin, PR Team (+82-2-6272-7316/ jin0709@vkc.or.kr).
Date : 2017/04/04 | Views : 110
“We will continue the K-Smile Campaign.” Completion ceremony for the 15th University Students’ National Smile Team - 200 university students have welcomed foreigners with warm smiles for five months in celebration of the 2016–2018 Visit Korea Year -/strong> On March 3 at 04:00 pm, the Visit Korea Committee (chaired by Park Sam-koo) held the completion ceremony for the 15th University Students’ National Smile Team at Ferrum Tower in Suha-dong, Jung-gu, Seoul. The University Students’ National Smile Team, comprised of 200 Korean and international students, was divided into 25 groups to promote hospitality under the K-Smile Campaign for five months beginning last October in celebration of the 2016–2018 Visit Korea Year. The groups visited various tourist attractions including Incheon International Airport, Myeong-dong, and Insa-dong. At the ceremony, the students reported on their progress and showed video clips of their activities. The top three groups received awards from the minister of Culture, Sports and Tourism and the chairman of the Visit Korea Committee in recognition of their outstanding performance. In addition to group prizes, individual winners of the “Smile Award” and “Care Award” were announced. The 15th University Students’ National Smile Team promoted the K-Smile Campaign at the opening ceremony of the Korea Grand Sale in early January this year. They helped to enhance the international reputation of Korea by carrying out different programs, such as tattooing, coloring walls, and taking a pledge of kindness. At the same time, they motivated locals to play their part in spreading word of the K-Smile Campaign. The various events they took part in to promote the K-Smile Campaign include the Korea Sale FESTA held last October, the declaration of the Visit Gangwon Year, and the celebration of attracting a record-breaking 17 million foreign tourists. Choi Hyun-soo (24-year-old, Gachon University), the leader of the grand prize-winning group, “Binggraehet,” remarked, “While promoting the K-Smile Campaign with my group, I felt a great sense of satisfaction from watching the foreigners enjoy themselves during their visit.” Kizasaki Asumi (24-year-old, Ewha Womans University), a Japanese student studying in Korea, said, “I’d like to continue promoting Korea’s spirit of hospitality even after today. I hope our efforts would encourage more Japanese tourists to return to Korea.” For inquiries, please contact Assistant Manager Cho Hyun-joon, Service Improvement Team (02-720-7325, chj1014@vkc.or.kr) Group photograph of the 15th University Students’ National Smile Team “Binggraehet Group,” the winner of the grand prize (granted by the minister of Culture, Sports and Tourism)
Date : 2017/03/09 | Views : 631
Who’s the Lucky Winner of the Korea Grand Sale Golden Key? - Lucky winner receives golden key at the Dongdaemun Event Center On 21st, the Visit Korea Committee (chaired by Park Sam-koo) held an award ceremony for its “Find the Golden Key” event, organized as part of the Korea Grand Sale, at the Dongdaemun Event Center. “Find the Golden Key” picked a lucky winner from among 5,000 foreign tourists who visited the Dongdaemun Event Center and presented receipts for purchases amounting to more than KRW 100,000 during the Korea Grand Sale. Karasuno Riho, a 21-year-old tourist from Osaka, Japan, was named the lucky winner of the event. At the award ceremony, the Visit Korea Committee presented her with a golden key worth around KRW 1 million. Riho, who is a follower of the Korean wave and an avid user of Korean cosmetics, arranged her trip to coincide with the Korea Grand Sale. She said, “I’m very happy to be the winner of the golden key event. I will return to my country with wonderful memories of Korea.” Secretary-General Han Kyung-ah of the Visit Korea Committee remarked, “Besides shopping during the Korea Grand Sale, I hope that foreign tourists visiting the Dongdaemun Event Center will participate in the various cultural activities and take home beautiful memories of their trip. In the future, the committee will strive to create a more festive Korea Grand Sale that reflects the consumption behaviors and preferences of foreign tourists.” Meanwhile, the final weekly theme of the Korea Grand Sale from February 22 to 28 is the Must-Eat Week, during which foreign tourists visiting the Event Center get free samples of popular Korean foods. More details on the Must-Eat Week are available on the official website of the Korea Grand Sale. For inquiries, please contact Park Hye-jeong, Service Marketing Team (tina@vkc.or.kr / +82-2-6272-7318) * Official site of the Korea Grand Sale 1) 한국어 : http://www.koreagrandsale.co.kr/ko/ 2) ENGLISH : http://www.koreagrandsale.co.kr/en/ 3) 日本語 : http://www.koreagrandsale.co.kr/jp/ 4) 简体中文 : http://www.koreagrandsale.co.kr/cn/ 5) 繁體中文 : http://www.koreagrandsale.co.kr/tw/ Karasuno Riho, winner of the golden key Commemorative photo of the golden key award ceremony Secretary-General Han Kyung-ah, and golden key winner Karasuno Riho (from left)
Date : 2017/02/25 | Views : 250
We will take the lead in spreading hospitality and warm smiles in Korea! - Meeting on hospitality culture attended by more than 70 model workers in the tourism industry On February 15, the Visit Korea Committee (chaired by Park Sam-koo) held a meeting of the National Smile Team at Ferrum Tower in Jongno-gu, Seoul to discuss measures with model workers in the South Korean tourism industry on spreading a culture of hospitality ahead of the PyeongChang 2018 Olympic Winter Games. The course of the K-Smile Campaign was reviewed by about 70 members of the National Smile Team, who are serving at points of contact with tourists including immigration/customs, transportation, shopping, lodging, restaurants, and the tourist police. Next, model workers at the forefront of the campaign introduced some examples of hospitality being offered to foreigners. One of the model workers was Lee Geum-seok, a 67-year-old taxi driver. He said, “There’s a Japanese tourist who rides my taxi whenever he’s on business in Korea. That’s when I realized that hospitality goes a long way, even if we speak different languages. More foreigners will be visiting Korea around the time of the PyeongChang Winter Olympics. As a member of the National Smile Team, I will continue to do my part by giving foreign tourists a warm welcome.” Secretary-General Han Kyung-ah said, “Those working in the tourism industry are the driving force behind a hospitable Korea. In preparation for the PyeongChang Winter Olympics, the Visit Korea Committee will work with the National Smile Team to improve the reception of foreigners and to promote the K-Smile Campaign.” Every year, the Visit Korea Committee appoints members of the National Smile Team from among model workers in the tourism industry in recognition of their warm reception toward foreign tourists. A total of 548 members have been appointed to date. *For inquiries, please contact Jung Soo-jin, Service Improvement Team (jsj@vkc.or.kr, ☏ +82-2-720-7335) Group photo of the National Smile Team A model worker of the National Smile Team shares his experience during the meeting. (From left) Im Gwang-muk, Lee Geum-seok, Jang Seong-nam, Go Bit-na, Yu Sun-deok
Date : 2017/02/20 | Views : 142
Korea Tour Card allows more convenient travel for tourists in commemoration of Visit Korea Year - All-in-one card for public transport, shopping, tourism and entertainment - On sale at convenience stores, international flights and railway stations On January 23, the Visit Korea Committee released the Korea Tour Card for foreign tourists to make use of public transport more easily and conveniently in Korea. Developed by the Visit Korea Committee and Korea Smart Card, the Korea Tour Card is expected to provide foreign tourists with a more convenient way of traveling in Korea. Card holders can not only use public transport, but also enjoy discounts on travel, shopping and performances from a total of 25 companies. Major benefits given to card holders include discounts on admission tickets to museums and theme parks, discounts on popular brands and giveaways at department stores, shopping malls and duty free shops, discounts for the K-pop Hologram Zone, Korean food cooking classes, Korean traditional costume studios, and non-verbal art performances. With a one-time purchase, these benefits will last until the end of the 2016-2018 Visit Korea Year campaign. Tourists wishing to visit regions outside of Seoul can continue to use the card on local public transport. The Korea Tour Card, which goes on sale as of January 23, is available on 40 Jeju Air international flights, travel centers (Incheon International Airport, Seoul Station), and 7-Eleven convenience stores in the Seoul metropolitan area and on Jeju Island. Han Kyung-ah, Secretary-General of the Visit Korea Committee, said, “We hope that the Korea Tour Card, launched in celebration of the 2016-2018 Visit Korea Year, will soon be widely used by tourists. We plan to expand the number of affiliated businesses so that foreigners visiting Korea can enjoy greater benefits, including public transport services.” The Korea Tour Card can be used like the general T-money card. After charging the card at convenience stores and subway stations, tourists can use the card on subways, buses, taxis, express buses and trains, and receive discounts at affiliated businesses. Further information on discounts in provided in the official website. (http://www.koreagrandsale.co.kr) For inquiries, please contact Park Hye-geong, Marketing Team (+82-2-6272-7318 / tina@vkc.or.kr) <Korea Tour Card> <A foreign tourist poses with the Korea Tour Card>
Date : 2017/01/31 | Views : 589
Korea Grand Sale 2017 Kicks off with Opening Ceremony - Giveaway event and K-pop performance boosted the festive atmosphere. -  VR experience zone at the Event Center promotes PyeongChang 2018 Olympic Winter Games. On Friday, January 20 at 11:30 a.m., the Visit Korea Committee (chaired by Park Sam-koo) held the opening ceremony of the Korea Grand Sale, a nationwide shopping & tour festival for foreigners, at the plaza in front of Doota Mall in Dongdaemun, Seoul. Attended by representatives of the Korea Tourism Organization, the Korea Tourism Association, and other relevant agencies, the event began with an art performance. And this was followed by an introduction to distinguished guests, tape-cutting, and an unveiling of the Korea Grand Sale Event Center. Subsequently, an opening concert by the boy group BOYS24 captured the hearts of many K-pop fans and foreign tourists. The VR experience zone at the Event Center allowed visitors to try out various winter sports and gain awareness of the PyeongChang 2018 Olympic Winter Games. The Event Center, open every day from 1 p.m. to 9 p.m. during the sale period, provides foreigners with helpful services such as interpretation in English, Japanese, and Chinese, event information, and free WiFi access. The Korea Grand Sale introduces a variety of things to see, do, and eat in Korea through four consecutive Special Theme Weeks: Must-Buy Week, Must-See Week, Must-Do Week, and Must-Eat Week. The Korea Grand Sale, involving more than 450 companies and 40,000 shops, offers various discounts in accommodation, shopping, beauty care, and entertainment to foreign tourists. The nationwide shopping festival will last until Tuesday, February 28. For inquiries, please contact Kwon Ji-yeon, Manager, Service Improvement Team (jykwon@vkc.or.kr / 82-2-720-7341) <Distinguished guests at the tape-cutting ceremony> <Distinguished guests pose for a commemorative photo in front of the Event Center> <K-pop group BOYS24 gives an opening performance for the Korea Grand Sale>
Date : 2017/01/24 | Views : 204
Opening ceremony of Korea Grand Sale 2017 to be held Jan. 20 - Festival to kick off with unveiling of Event Center, giveaway event, and K-pop performance - Foreigners to be welcomed at Incheon International Airport, and learn about hospitality through K-Smile Campaign On Friday, January 20 at 11:30 a.m., the Visit Korea Committee (chaired by Park Sam-koo) will hold the opening ceremony of the Korea Grand Sale, a nationwide shopping & tour festival for foreigners, at the plaza in front of Doota Mall in Dongdaemun, Seoul. The opening ceremony will begin with The Painters: Hero performance, followed by the unveiling of the Korea Grand Sale Event Center at the entrance of Doota Mall and a tape-cutting ceremony. The event will be attended by representatives of the committee’s member organizations, including the Visit Korea Committee, Korea Tourism Organization, Korea Tourism Association, and Korea Association of Travel Agents. The main program includes a giveaway event for foreign tourists, a winter sports VR experience event for invited guests, and a K-pop performance by the boy group BOYS24. In celebration of the opening of the Korea Grand Sale, foreign tourists arriving at Incheon International Airport between 11 a.m. to 5 p.m. on January 20 will be given a grand welcome. Promotional materials in English, Chinese, and Japanese will be distributed at the arrival gate. The festive atmosphere will be boosted by tour guides dressed in traditional Korean costumes. On the same day, 100 University National Smile Team members will open a booth for the K-Smile Campaign from 1 p.m. to 4 p.m. at the Harmony Square of Dongdaemun Design Plaza. Those who visit the event booth will receive souvenirs. Using pickets and a photo wall containing messages of the K-Smile Campaign, the members will play their part to spread Korea’s hospitality culture while promoting the Korea Grand Sale and the 2016–2018 Visit Korea Year. The Korea Grand Sale, to be held from Friday, January 20 to Tuesday, February 28, will offer various discounts in accommodation, shopping, beauty care, and entertainment to foreign tourists. To boost domestic sales, individual tourists will be encouraged to make purchases via UnionPay. The Event Center, open every day from 1 p.m. to 9 p.m. during the sale period, will provide foreigners with helpful services such as interpretation in English, Japanese, and Chinese, event information, and free WiFi access. For inquiries, please contact Kwon Ji-yeon, Manager, Service Improvement Team (jykwon@vkc.or.kr / +82-2-720-7341)
Date : 2017/01/20 | Views : 211