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Korea Grand Sale Launches Nationwide for Foreign Tourists - Winter sports playing programs will be offered to create synergy in promoting the PyeongChang 2018 Winter Olympic Winter Games. - Tourists are offered remarkable discounts by airline carriers, hotels, department stores, and theme parks, as well as various convenient services. - A lot of small and medium businesses are expected to participate and support will be provided for their marketing activities. The Korea Grand Sale, a shopping & tour festival organized by the Visit Korea Committee (chaired by Park Sam-koo), will be held from Friday, January 20th to Tuesday, February 28th to attract foreign tourists and boost domestic consumption in the winter season. This year’s event, scheduled one year ahead of the PyeongChang 2018 Olympic Winter Games, will focus on promoting the Olympics and winter sports to foreigners. Ski resorts in Gangwon Province will provide discounts of up to 50% on ski lifts, gondola lifts, and equipment rental. And the Korea Grand Sale Event Center in Dongdaemun will offer foreign tourists a hands-on program of experiencing winter sports in virtual reality so that they may become more interested in the Olympics. In partnership with the 2017–2018 Visit Gangwon Year declared last December, the Visit Korea Committee will actively promote winter festivals in Gangwon Province, such as the Olympics Festival and Hwacheon Sancheoneo Ice Festival, thus ensuring more visits to Gangwon Province by foreign tourists. Major discounts offered under the Korea Grand Sale include flight and accommodation packages by Korean Air, up to 60% discount on flight tickets to China and Europe by Asiana Airlines, and up to 91% discount on international flights heading to Korea by Jeju Air. Shilla Stay will provide a 50% discount on rooms and a free upgrade into a deluxe room on a first-come, first-serve basis. Entrance tickets to N Seoul Tower will be available at a 30% discount, while The Face Shop and Lotte Hi-mart will offer “buy one, get one free” deals on popular products. Some other retailers participating in the shopping campaign are Grand Ambassador Seoul, All Mask Story, Galleria Duty Free 63, Doota Duty Free, Shinsegae Department Store, and Hyundai I’PARK Mall. In addition, three event centers will operate to help tourists enjoy convenient shopping. Tourists can enjoy a variety of services, from interpretation and tourist information to free Wi-Fi and mobile phone charging, at the event centers in Dongdaemun and Myeong-dong. Also, various giveaway events will be held in front of Lotte Department Store’s main branch from January 20 to 31, which coincides with the Chinese Lunar New Year holiday. And a mobile event center named “Tourist Service Center” will stay at a number of locations across Korea, including Lotte World Mall in Jamsil, Shinsegae Department Store in Myeong-dong, I’PARK Mall in Yongsan, and Sangsangmadang Hongdae. In particular, the event centers have arranged Special Theme Weeks with a different theme for each week to allow foreign tourists to experience various aspects of Korean culture. Tourists will be given different gifts depending upon their purchase amounts during the Must-Buy Week, and they will have the opportunity to watch traditional plays, performances, and concerts during the Must-See Week. The Must-Do Week will feature virtual reality programs to enjoy skiing and bobsleigh. The Must-Eat Week will introduce thirty Korean dishes, specially developed by famous chefs such as Edward Kwon, Choi Hyun-seok and Kim Su-jin for the PyeongChang 2018 Olympic Winter Games, and will hold a tasting event of popular Korean foods. The diverse events and promotions scheduled in these weeks are highly expected to heat up the festival. The Korea Tour Card, a transportation card targeted at tourists, will be launched on the first day of the Korea Grand Sale. With the new card, tourists get a discount of up to 50% on the Hands-Free Service, which delivers and storages baggage between departments, hotels, the airport, and other main tourist points in Seoul for those wishing to shop and sightsee without their heavy bags. Meanwhile, efforts will be made to encourage smaller, unknown restaurants, cafés, and mid-range hotels to participate in the festival. Google Korea, a member company of the Visit Korea Committee, will hold a digital marketing session on January 13 for owners of small and medium businesses to effectively market their products online. Rural villages will join by organizing cultural and leisure activities to attract foreign guests to their regions. “This year’s Korea Grand Sale, scheduled a year ahead of the PyeongChang 2018 Olympic Winter Games, will feature various events related to the Olympics and winter sports,” remarked Secretary-General Han Kyung-ah of the Visit Korea Committee. “We will do our best to promote the beautiful winter of Korea as a means of ensuring that more foreign tourists are interested in the Olympics and thus visit Korea,” she added. In celebration of the Korea Grand Sale, the official website of the Visit Korea Committee (vkc.or.kr) will have an online event “My Must-Have Shopping Item” for both Korean and foreigners from Monday, January 9th to Friday, 20th. Koreans can participate in the event by writing a comment about their recommended must-have item for foreign tourists and its reason, and foreigners by writing about an item they would like to buy during the Korea Grand Sale and its reason. Winners will be announced on January 24 on the official website and the Facebook page, and receive prizes such as a gift kit for the 2016–2018 Visit Korea Year, free nights at hotels, iPads, and mobile drink coupons. For inquiries, please contact Kim Hyeon-joon, Service Marketing Team (hjk@vkc.or.kr / +82-2-6272-7305) * Official site of the Korea Grand Sale 1) ENGLISH: http://www.koreagrandsale.co.kr/en/ 2) 日本語: http://www.koreagrandsale.co.kr/jp/ 3) 简体中文: http://www.koreagrandsale.co.kr/cn/ 4) 繁體中文: http://www.koreagrandsale.co.kr/tw/ 5) 한국어: http://www.koreagrandsale.co.kr/ko/
Date : 2017/01/10 | Views : 156
We Youth Diplomatic Delegates Publicize Friendly Korea! - The Visit Korea Committee held a launch ceremony of the 15th Global Promotional Delegation for Korean Culture and Tours - The Visit Korea Committee (chaired by Park Sam-koo) and the Voluntary Agency Network of Korea (VANK, headed by Gi-tae Park) co-held a launch ceremony of the 15th Global Promotional Delegation for Korean Culture and Tours at the National Museum of Korea at 10:30am on December 27th. The Global Promotional Delegation for Korean Culture and Tours is a civil diplomatic group. A total of 391 university students have been appointed as members of the 15th delegation—155 students for offline activities and 236 students for online activities. To prepare for the 2016–2018 Visit Korea Year and PyeongChang 2018 Olympic Winter Games, they will join the K-Smile Campaign to make a friendly Korea where to want to visit again, as well as participate in other promotional activities for Korean culture and tours. At the launch ceremony, lectures were delivered about the practices of the K-Smile Campaign and global etiquette so that the students might awaken to the power inherent to their small acts of kindness and smiles as civil diplomats. These lectures had a huge appeal to the audience. Also, to raise awareness of Korea more effectively among foreigners, the students learned strategies and storytelling techniques to promote Korea. In addition to the lectures, the students had a chance to reflect on Korean history through a program led by a commentator of the National Museum of Korea that included a visit to the museum and listening to cultural commentaries. The Visit Korea Committee and VANK collaboratively produced and distributed maps, postcards, and other various promotional materials. The participants will be given six missions for two months, from late December to February next year, to carry out promotional activities in wide-ranging fields such as Korean culture, tours, and history targeted at foreigners in Korea and abroad, and they will perform their roles as civil diplomats who spread Korea’s culture of kindness. * For inquiries, please contact Jung Soo-jin, Service Improvement Team (jsj@vkc.or.kr, ☏ +82-2-720-7335) ◆ Global Promotional Delegation for Korean Culture and Tours The Global Promotional Delegation for Korean Culture and Tours is a collaborative program of the Visit Korea Committee and VANK aiming to cultivate the global etiquette of university students and build their capacities to publicize Korea, thus nurturing global youth leaders capable of communicating with people from around the world. The delegation consists not only of Korean residents but also of those planning to study or travel abroad. They form study groups on the PR activities of Korean culture and tours, having opportunities to grow by themselves by sharing their opinions and knowledge on promoting Korea, along with relevant content materials. About 6,500 university students participated in this program from the 1st to the 14th.
Date : 2017/01/02 | Views : 71
“We’ll Welcome Foreign Tourists with Kindness and Affection!” - The Visit Korea Committee has appointed 132 model workers at points of contact with tourists as National Smile Team members - - A representative from each point shared impression of being a new member and a Giant Ball performance was held as a pledge of kindness - The Visit Korea Committee (chaired by Park Sam-koo) held an appointment ceremony for the members of the 2016 Workers’ National Smile Team at the Main Hall of National Central Museum in Yongsan, Seoul at 3:00 pm on December 19. A total of 132 model workers at points of contact with foreign tourists were appointed as National Smile Team members. These points include entry/exit and customs, transportation, accommodation, shopping, restaurants, tour guiding, and the tourist police. A representative from each point of contact offered a speech on how it felt to be a new member, and it was followed by a Giant Ball performance that signified the new appointees’ pledge to welcome foreign tourists with kindness and smile. “I feel a great pride and sense of responsibility as a member of the National Smile Team,” remarked Ms. Um Ok-hyung, 61, a restaurant worker. “I will welcome foreign tourists with a sincere smile so that they admire Korean cuisine and are moved by the warm affection of Korean people as the PyeongChang 2018 Olympic Winter Games is approaching,” she added. Secretary-General Han Kyung-ah of the committee said, “Our plan is to have these newly appointed National Smile Team members spread Korean hospitality at the various tourist points of contact.” She added, “As the number of tourists is about to reach 20 million, we hope more citizens participate in the K-Smile campaign.” To appoint new members of the Workers’ National Smile Team, the committee annually finds model workers in the tourism industry who contribute to spreading a culture of kindness at points of contact with foreign visitors. These members are selected by screening recommendees of related agencies both in the public and private sectors. Since the first appointment in 2010, a total of 548 people have been appointed, including the 132 new appointees. They are active in spreading the K-Smile Campaign. <A commemorative photo of the Workers’ National Smile Team members> <A group photo at the Workers’ National Smile Team appointment ceremony> <Secretary General Han Kyung-ah of the Visit Korea Committee and Chairman Kim Hong-ju of the Korea Tourism Association are unfurling the National Smile Team scarves to make a pledge of kindness together with the participants> *For inquiries, please contact Jung Soo-jin, Service Improvement Team (jsj@vkc.or.kr, ☏ +82-2-720-7335)
Date : 2016/12/23 | Views : 92
“National Smile Team Will Step Forward in Unity to Make South Korea an Even Friendlier Place” - The Visit Korea Committee plans to appoint 132 members of the National Smile Team - - An oath will be made by representatives working at eight points of contact with foreigners, including ports of entry/exit and customs, transportation, accommodation, shopping, restaurants, tour guiding, and the tourist police - The Visit Korea Committee (chaired by Park Sam-koo) is going to hold an appointment ceremony for the members of the 2016 Workers’ National Smile Team on Monday, December 19 at 3:00 pm at National Central Museum in Yongsan, Seoul. The new appointees are a total of 132 people who work at different points of contact with foreign tourists, including entry/exit and customs, transportation, accommodation, shopping, restaurants, tour guiding, and the tourist police. After their appointment, the ceremony will be proceeded with their speeches on impressions of being new members, a congratulatory performance, and watching an introductory video to the National Smile Teams. The new members will participate in a variety of the K-Smile Campaign activities to make “South Korea an even friendlier place” at the front lines of the tourism industry. To appoint new members of the Workers’ National Smile Team, the committee annually finds outstanding workers in the tourism industry who contribute to spreading a culture of kindness at points of contact with foreign visitors. These members are selected by screening recommendees of related agencies both in the public and private sectors. Since the first appointment in 2010, a total of 413 people have been appointed, currently active in spreading the K-Smile Campaign. *For inquiries, please contact Jung Soo-jin, Service Improvement Team (jsj@vkc.or.kr, ☏ +82-2-720-7335)
Date : 2016/12/16 | Views : 104
Kindness and Smiles Spread through Song - The Visit Korea Committee publicizes the K-Smile Campaign through a campaign song. - - Various online events are being held for the public, including a campaign song sharing promotion and a quiz on the lyrics. - The Visit Korea Committee (chaired by Park Sam-koo) is conducting various events for introducing a new campaign song for the K-smile Campaign, which is a nationwide kindness campaign where citizens are encouraged to receive foreign tourists with kindness and a warm smile. The K-Smile Campaign song has a cheerful melody and easy lyrics to assist citizens in understanding the K-smile Campaign. Its message is that we should all offer smiles and kindness to foreign tourists, encouraging them to return to Korea. An event called “K-smile, Sing a Song of Smiles” is already underway on the campaign’s official Facebook page (http://www.facebook.com/koreasmilesonyou) from Tuesday, November 8th to Wednesday, the 30th to publicize this new song. You can participate in this event by listening to the K-Smile Campaign song that is played in a typography video, pressing the “Like” button, and then writing the URL of your campaign song video sharing page on the comment field. The probability of being selected will increase if you make a Pledge of Kindness on the K-Smile Campaign microsite (http://www.k-smile.org) and leave your story of practicing an act of kindness. A total of 130 contestants will be selected to receive many different prizes including gift cards and coupons for food and beverages. The winners will be announced through the microsite and the Facebook page on Monday, the 5th of December. In addition, the Visit Korea Committee will be conducting a quiz event for the campaign song from Monday, November 21st to Wednesday, the 30th, thus inviting citizens to guess its lyrics. A total of 50 contestants will be selected to receive coupons for beverages. The Visit Korea Committee is committed to spreading the hospitality culture with the campaign song for the approaching 2018 PyeongChang Olympic Winter Games. It is planning various events throughout the 2016–2018 Visit Korea Years to involve citizens in making “a Korea that people want to visit again.” For inquiries, please contact Jung Soo-jin, Service Improvement Team (+82-2-720-7335 / jsj@vkc.or.kr). ◆ What is the K-Smile Campaign? The ‘K-Smile Campaign is a nationwide kindly campaign arranged for the 2016–2018 Visit Korea Year and the Pyeongchang 2018 Winter Olympics. It is purposed to make “a Korea foreign tourists want to visit again” by welcoming them with a warm heart and bright smile. The Visit Korea Committee strives to boost interest and participation in the K-Smile Campaign for the Korean public and particularly workers in the tourist industry including accommodations, food services, transportation, and shopping. It also focuses on the quality growth of tourism in Korea and attracting more foreign tourists.
Date : 2016/11/14 | Views : 528
Youth and University Students Step Forward in Unity to Make South Korea an Even Friendlier Place - The Visit Korea Committee Granted Minister’s Awards and Chairman’s Awards to Top Groups from Twelve Middle and High Schools. - - Youth and University Students’ National Smile Teams Participated in a K-Smile Campaign Event after the Awards Ceremony. - The Visit Korea Committee (chaired by Park Sam-koo) held an awards ceremony for the exemplary activities of members of the 5th Youth National Smile Team at Ferrum Tower in Uljiro, Seoul at 2 o’clock on Oct. 21, and followed that with a K-Smile Campaign event for Koreans and foreigners in Myeongdong. The 5th Youth National Smile Team members are middle and high school students on sixty groups commissioned to their roles after being evaluated and selected from a total of 147 groups of middle and high school students across the nation in July. These elite students executed a special project of producing a K-Smile promotional video that spreads the word about this campaign of making Korea a friendlier place. At the awards ceremony, Minister’s Awards and Chairman’s Awards were given to twelve top groups (six middle school and six high school groups) and the award video was introduced. The Minister of Culture, Sports and Tourism’s Award went to four schools (Burim Middle School, Cheonan Shinbang Middle School, Gyeonggi Tourism High School, and Gyeonggi International Trade High School), while the Visit Korea Committee Chairman’s Top Award was given to two schools (Gyeonggi Tourism High School and Daejeon Sahmyook Middle School). In addition, the Chairman’s Excellence Award was awarded to two schools (Hyoyang Middle School and Sinjeong High School) and the Chairman’s Honorable Mention Award was received by four schools (Weolsan Middle School, Yangyang Girls Middle School, Bucheon Information Industry High School, and Daejeon Shinil Girls High School). After the awards ceremony, the Youth National Smile Team members shared about the campaign with Koreans and foreigners in Myeongdong. Notably, around eighty of the Youth and University Students’ National Smile Teams worked as groups at this event to carry out their assigned activities. These members showed foreigners visiting Korea how friendly Koreans can be, and secured Pledges of Kindness from Koreans after taking the initiative to introduce the K-Smile Campaign to them, asking that they kindly greet foreign tourists with a smile. In conjunction with the 2016–2018 Visit Korea Year and the PyeongChang 2018 Winter Olympic Games, the Youth Smile National Team program is working to develop an awareness among middle and high school students across the country of global citizenship and friendly attitudes toward foreign tourists. As of the 5th round of team member appointments, there have been a total of 1,082 people active in the program. The K-Smile Campaign video for the final selected members of the 5th Youth National Smile Team can be seen on Facebook at https://www.facebook.com/chungmiso. For inquiries, please contact Son Yeong-hee, Service Improvement Team (syh@vkc.or.kr / +82-2-720-7326). <Group photo of the 5th Youth Smile National Team’s Awards Ceremony> <Group photo of the Youth and University Students’ Smile National Teams at the Myeongdong K-Smile Campaign> <Youth and University Students’ Smile National Teams at the Myeongdong K-Smile Campaign> <Youth and University Students’ Smile National Teams at the Myeongdong K-Smile Campaign>
Date : 2016/11/08 | Views : 142
Hospitality Training Provided to Transportation Workers in Gangwon Province Area in Preparation for PyeongChang 2018 Winter Olympic Games - The Visit Korea Committee Holds Training for Taxi Drivers in Gangneung, Pyeongchang, and Jeongseon to Convey Best Practices in Hospitality to Foreign Customers. - The Visit Korea Committee (chaired by Park Sam-koo) is carrying out an on-site hospitality training to transportation workers over three weeks starting Tuesday, November 1 to improve the quality of services provided by transportation workers in Gangwon Province. This training is being offered in advance of the PyeongChang 2018 Winter Olympic Games and during the 2016–2018 Visit Korea Year to drivers at twenty-six taxi companies registered in the cities and counties around Gangneung, Pyeongchang, and Jeongseon, where the upcoming Olympic games are to be held. Because of the nature of jobs in this sector which makes it difficult for drivers to set aside time for learning, the professional service instructors are working around the schedules of these transportation workers by visiting and providing best practices to them at their work sites. During the roughly 30-minute training sessions, taxi drivers watch customized training content (K-Smile training video for taxi drivers, customer service manual for taxi drivers, etc.) that focuses on key hospitality service techniques for dealing with foreign riders and improving service. They also listen to the expert instructors teach about the K-Smile Campaign and its purpose and how it is being implemented. The committee is working with the Gangwon Province Government to promote the on-site training to transportation workers. Also in the hospitality sector, the committee is working jointly with fifteen cities and counties in Gangwon Province to improve the foreign-language menus at 1,000 restaurants to help make the dining experience more pleasant for foreign tourists. Secretary-General Han Kyung-ah of the committee said, “To do our part in promoting a culture in Korea that is more hospitable to foreign visitors, we will work hard to communicate directly with transportation workers at the front lines of the tourism industry through this on-site hospitality training. We are carrying out the K-Smile Campaign during the 2016–2018 Visit Korea Year to help the area prepare for the upcoming PyeongChang Olympic Games.” For inquiries, please contact Son Yeong-hee, Service Improvement Team (syh@vkc.or.kr / +82-2-720-7326). <K-Smile Hospitality Training for Taxi Drivers> <K-Smile Hospitality Training for Taxi Drivers - National Smile Team Member and Transportation Worker Lee Geum-seok>
Date : 2016/11/08 | Views : 326
I met the Korean Wave stars I dreamed about thanks to the Korea Sale FESTA! - The Visit Korea Committee held an online event that invited foreign tourists to Korea during the Korea Sale FESTA - The Visit Korea Committee (chaired by Park Sam-koo) held an online event during the 2016 Korea Sale FESTA’s special period for foreign tourists from October 1 to 31, offering the chance for foreigners abroad to attend the 7th Korea Entertainment Awards ceremony. The event was advertised through the Korea Sale FESTA website—available in multiple languages—Facebook and Weibo from Thursday, October 13 to Thursday, the 20th. As was a great opportunity to see major stars of South Korea, the event was applied for by 7191 people. In this highly competitive event, four winners were selected: one 1st place winner (from China), one 2nd place winner (from the Philippines), and two 3rd place winners (from Taiwan and Singapore). As the 1st place winner, Ms. Tian JingYi (from China) received a ticket for a VIP seat at the awards ceremony held on Thursday, the 27th at the National Theater of Korea Hae Main Hall (sponsored by Ministry of Culture, Sports and Tourism and conducted by the Korea Creative Content Agency), as well as round-trip airline tickets and a hotel voucher. The 2nd and 3rd place winners also were given tickets for the awards ceremony and other privileges. “I frequently visit South Korea for shopping and I am a huge fan of Korean dramas and K-pop,” remarked Ms. Tian JingYi. “It’s a great honor for me to attend the Korea Entertainment Awards ceremony and see Korean Wave drama stars and performances of BTS and SHINee in person through the Korea Sale FESTA online event.” In addition, the winners visited the Korea Sale FESTA Event Center set up in Dongdaemun to participate in the Must-Eat Week (one of the Special Theme Weeks), a weekly event held during the Korea Sale FESTA, and were offered popular Korean dishes such as tteokbokki, hodduk, and bibimbap. “This foreigner invitation event for the Korea Sale FESTA was designed to deliver the charms of Korean tours that encompass not merely shopping and sightseeing but K-pop, K-drama, and other entertainments as well,” said Secretary-General Han Kyung-ah of the committee. “We hope that this serves as an opportunity for foreign fans of Korean entertainment to see Korean Wave stars in person and have a lasting memory. This can hopefully lead to another visit to Korea during the 2016–2018 Visit Korea Year,” she added. For inquiries, please contact Park Hye-geong, Marketing Team (+82-2-6272-7318 / tina@vkc.or.kr) <The 1st place winner of the Korea Sale FESTA foreigner invitation event experiences the Must-Eat Week> <The first place winner of the Korea Sale FESTA foreigner invitation event visits the Event Center>
Date : 2016/11/01 | Views : 617
Meeting is held with foreign journalists who are engaged in producing documentaries about Korea in celebration of 2016–2018 Visit Korea Year - The attendees were introduced to the main programs of the Visit Korea Year and covered the event center for the Korea Sale FESTA. - On October 18 at 9:30 a.m., the Visit Korea Committee (chaired by Park Sam-koo) had a meeting at the Foreign Press Center in Jung-gu, Seoul with the attendance of foreign journalists who had visited South Korea to produce special documentaries about Korea. The attendees were introduced to the 2016–2018 Visit Korea Year and the Korea Sale FESTA. They showed great interest particularly in the Korea Sale FESTA, which is South Korea’s largest sale event as well as a huge festival focused on shopping and tours. Next day, they visited the event center in Dongdaemoon at 6:00 p.m. Open in the period of the Korea Sale FESTA from October 1 to 30, the event center operates the program of the Special Theme Weeks that offer various convenient services and events to foreign visitors. For the Must-Do Week (October 17–23), the participants experienced traditional crafts with hanji (Korean conventional paper) on Tuesday, 18th and Thursday, 20th. And on Wednesday, 19th, when the foreign journalists visited the event center, the Hanboknoledan Club delivered several Korean traditional dance performances such as a street parade, taepyeongmu (dance of peace), and ganggangsulae, traditional (circle dance play). On Friday, 21st and Saturday, 22nd, various giveaways will be presented to those who post a proof shot on a social media page that they are dressed up in hanbok. Being the last one of the Special Theme Weeks to be held between October 24–31, the Must-Eat Week is scheduled with a tasting event that offers foreign people’s favorite snacks such as hotteok and tteokbokki. In addition, purchasers at the Korea Sale FESTA stores will be presented with different popular Korean foods, depending on the amount of their purchase. “It is so pleasant that those foreign journalists staying here during the Korea Sale FESTA’s special sale period for foreign customers will introduce Korea’s shopping and other multifarious aspects of Korean culture to the public of their countries,” remarked Secretary-General Han Kyung-ah of the Visit Korea Committee. “We’ll continue our efforts to attract tourists from many regions and countries of the world during the Visit Korea Year.” Invited to Korea by the Korean Culture and Information Service, the 14 journalists from 5 foreign media outlets in Botswana, Rumania, Serbia, Peru, and Hungary are now on a 10-day business trip from Sunday, October 16th to Tuesday, 25th. Their visiting places will be mainly in Seoul City and Gangwon Province. Previously, the Visit Korea Committee and the Korean Culture and Information Service co-hosted three other meetings in this year (in April, July, and September) with correspondents from major foreign news agencies and journalists from ASEAN Member States. For inquiries, please contact Manager Lim Hyo-jin, PR Team (jin0709@vkc.or.kr / +82-2-6272-7316). <Meeting with foreign journalists engaged in producing documentaries about Korea > <A commemorative shot for the meeting with foreign journalists engaged in producing documentaries about Korea >
Date : 2016/10/21 | Views : 140
Successful Completion of 2016 Fall Welcome Week for World Tourists - Approximately 38,000 tourists visited the eight welcoming centers in Seoul during China’s national holiday season. - -A survey of foreign tourists reported 90% of the respondents wanted to visit Korea again. - The Visit Korea Committee (chaired by Park Sam-koo) announced the result of a survey during the 2016 Fall Welcome Week for World Tourists co-hosted with the Seoul Tourism Association (chaired by Nam Sang-man). This event was held for eight days starting on Fri., September 30th, when foreign tourists’ visits to Korea peaked, as China had a national holiday season at that time. During this welcome week, the number of foreign visitors going to the welcoming centers for services totaled 38,301, with an increase of 17% from the previous year’s welcoming center operation period (October 1 to 10, 2015). It is considered that the contributing factor to this increase is the 2016 Korea Sale FESTA, which is taking place in line with the 2016–2018 Visit Korea Year and by seizing China’s national holiday season as an opportunity. Set up in eight special tourist zones in Seoul, including Jongno/Cheonggye, Myeongdong, Dongdaemoon, Itaewon, Gangnam, Hongdae, and Sinchon, the welcoming centers offer interpretation and other convenient services in addition to holding various events, such as the shuttlecock game (jegichagi), Taekwondo, and a Korean traditional percussion performance, in an effort to publicize the kindness of Koreans. To continue the qualitative development of tourist services, a survey was conducted on 2,490 free independent travelers who had visited the welcoming centers. The survey reported that 90% of the respondents wanted to visit Korea, or Seoul, again and that kindness (15%) was highly responsible for their desire to revisit, next to shopping (37%) and food (18%). It implies the need for continuing the K-Smile Campaign on a larger scale. As for the gender of the respondents, 56% of them were female and 44% male; as for age, those in their 20s (38%) made up the largest percentage, followed by those in their 30s (36%) and in their 40s (14%); and in terms of nationality, 46% of them were Chinese, 22% were Japanese, and 15% were American. “I was reminded once again that Koreans’ kindness and smiles are the most powerful driving force of making foreign tourists desire to come back to Korea,” remarked Secretary-General Han Kyung-ah of the Visit Korea Committee. “In prior to the PyeongChang 2018 Olympic Winter Games, we will go on to actively stage the K-Smile Campaign to further spread our kindness culture,” she added. For inquiries, please contact Son Yeong-hee, Service Improvement Team (+82-2-720-7326 / syh@vkc.or.kr). Major Results of the Survey on 2016 Fall Welcome Week for World Tourists▶ No. of respondents : 2,490 ▶ Gender : Female(56%), Male(44%) ▶ Age : 20s(38%) 〉 30s(36%) 〉 40s(14%) >Other(12%) ▶ Nationality : Chinese (46%) 〉 Japanese (22%) 〉 American (15%) 〉 Other(17%) 1) Purposes of visit to Seoul (Korea) Sightseeing (43%) > Shopping (35%) > Business trip (7%) > Visit to friends/relatives (7%) > Medical care (6%) > Other (2%) 2) Those willing to revisit: 90% (86% in the previous survey for the year’s first half) 3) Factors of revisiting Shopping (37%) > Food (18%) > Kindness of locals (15%) > Various tourist attractions (12%) > Other (7%) > Culture/arts/performances (6%) > Accessibility (4%) > Medical care (1%) 4) Kindness of Koreans Very Kind (33%) > Kind (32%) > Intermediate (31%) > Unkind (3%) > Very unkind (1%) <Foreign tourists taking commemorative photos at the Myeong-dong photo zone during the Fall Welcome Week for World Tourists> <Foreign tourists visiting a welcome center during the Fall Welcome Week for World Tourists> <Foreign tourists visiting a welcome center during the Fall Welcome Week for World Tourists>
Date : 2016/10/20 | Views : 372