The Visit Korea Committee signed a business agreement for the K-Smile campaign with Niigata Prefecture, Japan.
On Friday, July 28, at the tourism office of Niigata Prefecture, the Visit Korea Committee (headed by Chairman Park Sam-koo) and Niigata Prefecture, Japan (headed by Governor Yoneyama Ryuichi) signed a business agreement for the mutual exchange of tourism programs and kindness culture.
Ahead of the two successive international mega events hosted by South Korea and Japan in turn—PyeongChang 2018 Olympic and Paralympic Winter Games and Tokyo 2020 Olympic and Paralympic Summer Games—the two parties will build cooperative ties and promote their various programs with the aim of improving tourist services. In particular, Niigata Prefecture is the best place for skiing, which is one of the typical winter sports, and a mecca of Japanese hospitality culture (omotenashi).
Based on this cooperation, the committee will further spread its welcoming messages by operating an exchange program for the University Students’ National Smile Team and promoting K-Smile content, and thereby it is expected to establish a Korean culture of kindness that meets global standards and create new demands in the Japanese market.
“Rendering kindness in services is very important at this point when the PyeongChang 2018 Olympic Winter Games is close at hand,” remarked Visit Korea Committee Secretary-General Han Kyung-ah. “Taking the opportunity of this business agreement with Niigata Prefecture, we will motivate more Japanese tourists to visit Korea by further publicizing Korean kindness and hospitality,” she added.
“I am very pleased that our Niigata Prefecture has become the K-Smile’s first business agreement partner,” said Niigata Vice-Governor Takai Morio. “I hope this agreement could serve as a good opportunity for invigorate exchanges between the two country.”
For inquiries, please contact Manager Kim moon-joo, Service Improvement Team (email@example.com/ +82-2-6272-7307).
[Photo] After the signing, they exchange souvenirs. (Visit Korea Committee Secretary-General Han Kyung-ah, left, and Niigata Vice-Governor Takai Morio, right)
◆ What is the K-Smile Campaign?
The K-Smile Campaign is a nationwide kindness spreading campaign arranged for the 2016–2018 Visit Korea Year and the upcoming PyeongChang 2018 Olympic Winter Games. It is purposed to make “a Korea foreign tourists want to visit again” by welcoming them with a warm heart and bright smile.