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“Let us come together for successful Olympics of PyeongChang and Tokyo”   – Visit Korea Committee successfully ended “Night for Korea–Japan Friendship” –   On June 11th, there was a welcoming ceremony at Lotte Hotel Seoul for Secretary-General Nikai Toshihiro of Liberal Democratic Party, an envoy dispatched by Prime Minister Abe Shinzo, and his Japanese friendly delegation. Hosted by Visit Korea Committee (chaired by Park Sam-ku), this ceremony was attended by 340 people including Secretary-General Nikai, Japanese Ambassador Nagamine Yasmasa, and other influential figures in politics, economy, tourism, local governments, and media. The more than 100 Korean attendees included Congressman Moon Hee-sang, who visited Japan as a Korean envoy, Vice Minister of Culture, Sports and Tourism Na Jong-min, Second Vice Minister of Foreign Affairs Jo Hyun, and other figures in politics, economy, and tourism. Chairman Park Sam-koo presented a welcoming message, recognizing Secretary-General Nikai in appreciation of his effort to launch the Gimpo-Haneda air shuttle service in 2003 and hold Expo 2012 Yeosu Korea. “Korea and Japan are neighbors close to each other both physically and culturally. Private exchange such as in tourism will function as a buttress to strengthen the ties between the two countries,” he remarked. “The two countries will cooperate for PyeongChang 2018 Olympic and Paralympic Winter Games and Tokyo 2020 Olympic and Paralympic Summer Games, and these two mega events will serve as a take-off for the relationship of Korea and Japan,” he added. In response, Secretary-General Nikai appreciated Chairman Park and other Korean associates for the welcoming ceremony. “Korea and Japan are two most important neighbors and share many historic events in which they helped each other. Recognizing such history, the two countries should work together to build up a future-oriented relationship,” he remarked. “Especially, Osaka needs support from Korea in hosting the 2025 World Expo. The PyeongChang 2018 and Tokyo 2020 Olympics will invigorate tourism exchanges between the two countries, an opportunity both countries should utilize to improve their relationship,” he added. The ceremony included an event to present souvenirs wishing for cooperation between the two countries for the success of the PyeongChang 2018 Olympic and Paralympic Winter Games. Head of Organizing Committee for the PyeongChang Olympics Lee Hee-bum, Governor of Gangwon Choi Mun-sun, and CEO of Korea Tourism Organization Jung Chang-soo gave Secretary-General Nikai character cushions, dolls, and badges of Soohorang and Bandabi—mascots of the PyeongChang Olympics—asking for his support in the Olympics. “I am pleased to host the welcoming ceremony for the Japanese envoy and his delegation,” said an official of the Visit Korea Committee. “I hope that the Japanese delegates warmly felt the K-smile that represent Korean smiles and kindness.” For inquiries, please contact Marketing Team Leader Lee Kyung-hee (+82-2-6272-7308) / Manager Kwon Ji-yeon (+82-2-720-7341 / jykwon@vkc.or.kr)/ jykwon@vkc.or.kr)   <Commemorative photo at the Night for Korea–Japan Friendship> <Overview of the Night for Korea–Japan Friendship> <Secretary-General Nikai responds at the Night for Korea–Japan Friendship> <Chairman Park Sam-koo presents a welcoming message at the Night for Korea–Japan Friendship> <Commemorative photo at the Night for Korea–Japan Friendship. Chairman Park Sam-koo stands at center of the front line and Secretary-General Nikai Toshihiro of Liberal Democratic Party right to Chairman Park>
Date : 2017/06/16 | Views : 49
“Come to Korea and Enjoy All-in-One Festivals for Shopping, Culture, and Tours!” - Around 70 travel agencies and some local media companies informed about Korea’s all-in-one festivals for shopping, culture, and tours- Taiwanese enthused by the Korea Tour Card, an integrated card for transportation and tours exclusively available to foreign tourists The Visit Korea Committee (chaired by Park Sam-Koo) held a business conference about Korean festivals that feature the three themes of shopping, culture, and tours on Thursday, June 8th for two hours from 6:30 pm at Okura Prestige Taipei. Co-hosted by the Korea Tourism Organization and Asiana Airline, this conference invited representatives from 70 travel agencies and some local media companies as well as other leading figures in the Taiwanese tourism industry, including the chairman of the Travel Agent Association of R.O.C. It was also attended by staff in charge of overseas marketing of some major participants in the all-in-one festivals—Lotte Department Store, Shinsegae Duty Free, and Hyundai Department Store—reflecting their great interest in the Taiwanese market. The conference introduced Korea’s two mega festivals—one is the Korea Grand Sale, which is held annually from January to February and targeted at both local and foreign customers, and the other is the Korea Sale FESTA, which is held annually from September to October and targeted exclusively at foreigners staying in Korea. This year’s Korea Sale FESTA, taking place from September 28th to October 31 and thus coinciding with the Mid-Autumn Festival and other holidays in Greater China and Korea’s festive season, plans to offer various enjoyable activities, in addition to shopping. The conference also presented convenient services designed to attract free independent traveler from Taiwan and other countries worldwide, receiving enthusiastic responses among the attendees. In particular, the Korea Tour Card launched in January drew the greatest attention from Taiwanese travel agencies and media companies. They were especially excited that this single card gives access to every form of transportation, including buses, subways, and taxis, and is affiliated with over 100 companies that offer special benefits. The Hands-Free Service also attracted interest, which stores or delivers purchased goods to the airport or directly to customers’ home abroad. Meanwhile, representatives from Korean department stores and duty free shops explained their offers for foreign tourists in an effort to attract Taiwanese visitors to Korea. Even after the conference ended, consultations continued between Korean tour planners from local Taiwanese agencies and representatives from Korean participants in the festivals. They discussed collaborative promotion and promised cooperation with each other. “A majority of Taiwanese tourists are women in their 20s through 40s, which matches the key target of our all-in-one festive events” remarked Visit Korea Committee Secretary-General Han Kyung-ah. “I wish this conference could serve as a catalyst to further invigorate tourism exchanges between Korea and Taiwan. Under the campaign of the 2016–2018 Visit Korea Year, the committee will push forward with promotional marketing that helps diversify the tourism market and attract more visitors,” she added. The Visit Korea Committee plans to continue promote the all-in-one festivals and the Korea Tour Card by holding road shows in such large markets as China, Japan, Vietnam, and Indonesia from where a large number of visitors come to Korea. For inquiries, please contact Kim Hyun-joon, Service Marketing Team (mailto:hjk@vkc.or.kr/ +82-2-6272-7305) <A commemorative picture at the business conference for the all-in-one festivals in Taiwan>
Date : 2017/06/09 | Views : 40
Visit Korea Committee Holds Press Conference for Foreign Reporters - The Visit Korea Year’s main programs and the K-Smile Campaign’s 2018 Winter Olympics-focused activities were promoted. - On May 30, the Visit Korea Committee (chaired by Park Sam-koo) held a conference at the Seoul Foreign Press Center Korea for foreign reporters who were visiting Korea to produce a documentary about Korea. Aiming to inform the foreign reporters about diverse charms and aspects of Korea as a tourist destination, this conference introduced the 2016–2018 Visit Korea Year and its programs conducted in line with the PyeongChang 2018 Olympic and Paralympic Winter Games. The conference was co-convened with the Korean Culture and Information Service and attended by eight reporters from three broadcasting companies based in Sweden, Brazil, and Turkey. The Visit Korea Committee briefed on main programs of the second year of 2016–2018 Visit Korea Year and then was asked questions about them. These programs included the K-Smile Campaign (having a particular focus on the PyeongChang Winter Olympics in this year), Korea Grand Sale, and Korea Tour Card. From Sunday, May 21 to Friday, June 3, for their coverage, the foreign reporters plan to visit major tourist attractions and particularly facilities involved in the PyeongChang 2018 Olympic Winter Games: the Korea Institute of Sport Science, PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Winter Games, Alpensia Sports Park, Changdeokgung Palace, World IT Show 2017, Jeongseon Arirang Culture Foundation, Gangneung Danoje Festival, and Gangneung Coastal Cluster—all are in Seoul City and Gangwon Province. “We expect these documentaries will play a positive role to highlight charms of Korean tours, hence contributing to attracting more foreign tourists,” remarked Visit Korea Committee Secretary-General Han Kyung-ah. “The committee will continue its promotional efforts to help foreign reporters have better understanding of Korea,” she added. For imquiries, please contatct Kwon Ji-yeon, Manager, PR Team (+82-2-720-7341 / jykwon@vkc.or.kr)   <Photo1-A commemorative shot for the conference with foreign reporters dispatched for Korea-themed documentaries>  <Photo2-Visit Korea Committee Secretary-General Han Kyung-ah, at center, answers a question from foreign reporters >  
Date : 2017/06/02 | Views : 212
Opening Ceremony of Promotional Booth for 2016–2018 Visit Korea Year at Haneda Airport - Attended by Chairman Park Sam-Koo and other figures influential in the tourism industries of Korea and Japan to wish for a successful Olympics in PyeongChang. - On Thursday, May 18, the Visit Korea Committee (chaired by Park Sam-koo) celebrated the opening of a promotional booth for the 2016–2018 Visit Korea Year at Haneda Airport in Tokyo, Japan. The attendees included a number of organizational heads who had cooperated to open this promotional booth: Visit Korea Committee Chairman Park Sam-koo, Gangwon Province Governor Choi Moon-soo, Korea Airports Corporation President Sung Il-hwan, Korea Tourism Organization President Jung Chang-soo, and PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Winter Games Secretary-General Yeo Hyung-koo. It was also honored by the presence of some influential figures in the Korean and Japanese tourism industries, including the ambassador of Korea to Japan, the deputy general manager of the Japan Tourism Agency, the chairman of the board of the Japan National Tourism Organization, and the chairman of the board of the Japan Association of Travel Agents. The opening ceremony began with an opening address, followed by playing Korean and Japanese folk songs and an Olympics quiz with the mascots of the PyeongChang 2018 Olympic Winter Games—Soohorang and Bandabi. It could help raise expectations for the PyeongChang 2018 Olympic Winter Games among the participants as well as passersby at the airport. Lastly, the start of the two-month-long operation of the promotional booth was announced with a ribbon-cutting by guests. Until its closing on Monday, July 17, the booth will be offering diverse content and events that help learn about the PyeongChang 2018 Olympic Winter Games and 2016–2018 Visit Korea Year. It is open in the event hall on the 4th floor of Haneda Airport International Passenger Terminal. Visitors to the booth can be informed by staff guides about Korean tours in the three languages of Korean, Japanese, and English. A VR winter sports program is also available to them. “The operation of this promotional booth will serve as a good opportunity to invigorate the exchange between the tourism industries of Korea and Japan, in preparation for the PyeongChang 2018 Olympic Winter Games,” remarked Chairman Park Sam-Koo of the Visit Korea Committee. “We will make best use of the booth to make further known the 2016–2018 Visit Korea Year and the PyeongChang 2018 Olympic Winter Games,” He added. Later, the Visit Korea Committee has also participated in the 2017 Korea Travel Fair hosted in Japan from May 18 to 21. Having set up its booth at K-CON 2017 Japan, the committee carried out various promotional activities for Korean tours targeted at Japanese visitors and also sought out optimal strategies for the diversification of markets as a solution to recover currently stagnant tours by Japanese in Korea. For inquiries, please contact Manager Lim Hyo-jin, Service Improvement Team (jin0709@vkc.or.kr / +82-2-6272-7316). (Photo1 Representatives of Korea and Japan cut the ribbon at the opening ceremony of the promotional booth for Korean tours and PyeongChang 2018 Olympic Winter Games. Visit Korea Committee Chairman Park Sam-Koo is fourth from left.) (photo 2 A commemorative photo taken at the opening ceremony of the promotional booth for Korean tours and PyeongChang 2018 Olympic Winter Games. From the third place on the front row, Visit Korea Committee Chairman Park Sam-Koo, Gangwon Province Governor Choi Moon-soo, Korea Airports Corporation President Sung Il-hwan, Korea Tourism Organization President Jung Chang-soo, PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Winter Games Secretary-General Yeo Hyung-koo.) (Photo 3 Representative attendees take a commemorative photo in front of the promotional booth.) (Photo 4 Japanese tourists enjoy a hands-on progrma at the promotional booth.)
Date : 2017/05/24 | Views : 215
“I Want to Come Again.” Welcome Week for World Tourists Successfully Completed - More than 42,000 foreign tourists enjoyed tourist services from welcoming centers. - - Visitors from Southeast Asia significantly increased by 165% compared to those in last year - - Tourists were most satisfied with the interpretation service at welcoming centers. - The 2017 Spring Welcome Week for World Tourists ended in great success with active participation of foreign tourists. Co-hosted by the Visit Korea Committee (chaired by Park Sam-koo) and the Seoul Metropolitan Government, this event lasted for 10 days from April 28. The event period was the peak tourist season that coincided with Spring Travel Season and Workers’ Day in South Korea, Golden Week in Japan, and Labor Day in China. For higher satisfaction of foreign tourists visiting Korea during this period, a welcoming center was set up in each of the seven special tourist zones of Seoul, including Myeongdong, Namdaemun, Dongdaemun, Jongno/Cheonggye, and Hongdae. A total of 42,000 foreign tourists visited these centers. Not only some convenient services did the centers provide for foreigners, but they also operated diverse hands-on programs that included making name tags in Korean, exploring tourist spots in virtual reality, and wearing hanbok and delivered a variety of shows such as Taekwondo, K-Pop cover dance, and traditional performances. In particular, the welcoming centers in Myeongdong, Hongdae, and Dongdaemun, which are most favored by Southeast Asian tourists, prepared additional staff members to strategically serve those visitors with language interpretation. This welcome week also featured a promotional campaign by the University Students’ National Smile Team from the Visit Korea Committee. The student volunteers were eager to inform foreigners about the PyeongChang 2018 Olympic Winter Games and to remind them of a “Friendly Korea.” The Visit Korea Committee conducted a survey, asking 2,300 free independent travelers visiting the welcoming centers about how they had been satisfied: The results showed that 94% of the respondents wanted to come again for different reasons, including shopping (24%), kindness (20%), food (20%), and a wide choice of tourist attractions (19%). They responded that the most satisfactory service at the welcoming centers was language interpretation (54%). As for the gender ratio of the respondents, 54% of them were female and 46% male. As for age, those in their 30s (34%) and 20s (34%) accounted for the largest percentages. In terms of nationality, this year Japanese (38%) and Southeast Asian (20%) represented the two largest percentages of the visitors, compared to last year when most of visitors are Chinese. The number of Southeast Asia tourists significantly increased by 165%, compared to that of last year. The most visited welcoming centers were those in Myeongdong (25%) and Gangnam MICE (19%). “Compared to last year, there was a significant increase in the number of free independent travelers from Southeast Asia and Japan who visited Korea during the welcoming week. Especially, it was very impressive that ‘kindness’ was picked out as one of the main attracting factors for the respondents to visit Korea again.” remarked Secretary-General Han Kyung-ah of the committee. “Ahead of the PyeongChang 2018 Olympic Winter Games, we’ll continue and expand our efforts to spread the culture of kindness in Korea,” she added. For inquiries, please contact Assistant Manager Cho Hyun-joon, Service Improvement Team (+82-2-720-7325, chj1014@vkc.or.kr).   Results of the Survey on the Welcome Week for World Tourists No. of respondents: 2,328 Gender: Female (54%), Male (46%) Age: 30s (34%) 〉 20s (34%) 〉 40s (18%) 〉 50s (8%) 〉 Other (6%) Nationality: Japanese (38%) 〉 Southeast Asian (20%) 〉 Chinese (16%) 〉 American (8%) 〉 Other (18%) 1) Purposes of visit ․ Sightseeing (63%) > Shopping (20%) > Medical care (6%) > Business trip (5%) > Visiting friends/relatives (3%) > Other (3%) 2) Whether Korean tour was satisfactory: 98% satisfied 3) Whether to intend to revisit Korea: Yes (94%) > No (6%) 4) Attracting factors for revisiting: Shopping (24%) > Kindness (20%) > Food (20%) > Various tourist attractions (19%) > Accessibility (5%) > Culture/arts/performances (5%) > Medical care and other (7%) (Duplicate answers allowed) 5) Whether welcoming center services were satisfactory: Satisfied (99%) > Dissatisfied (1%) 6) The most satisfactory service at the welcoming center ․ Interpretation in different languages (54%) > Events and hands-on programs (22%) > Convenient facilities (13%) > Handling of reported incidents (4%) > Other (7%) (Photo 1. At a welcoming center, members of the University Students’ National Smile Team help tourists find their way.) (Photo 2. Foreign tourists celebrate their visit to a welcoming center during the Welcome Week for World Tourists.)
Date : 2017/05/15 | Views : 196
2017 Spring Welcome Week for World Tourists Launches - The K-Smile Campaign event was held on the streets of Myeong-dong in conjunction with the opening ceremony. - - Tour guidance and hands-on programs are offered for 10 days at welcoming centers in seven special tourist zones in Seoul. -   From Friday, April 28 to Friday, May 7, the Visit Korea Committee (chaired by Park Sam-koo) and the Seoul Tourism Association (chaired by Nam Sang-man) operate the 2017 Spring Welcome Week for World Tourists upon the chance of the peak season of tourists visiting Korea that coincides with Labor Day in China and Golden Week in Japan. To announce the initiation of the Welcome Week, the opening ceremony was held in Myeong-dong on the 27th, at 11 a.m. The opening ceremony began with a pungmul performance, followed by a welcoming address, an appreciation ceremony for revisiting foreign tourists, and a launch ceremony of the Hospitality Practice Supporters. The opening ceremony also included a parade on the streets of Myeong-dong, which was joined by representatives of public and private organizations, including Visit Korea Committee Secretary-General Han Kyung-ah, Seoul Tourism Association President Nam Sang-man, and Seoul Metropolitan Government Tourism & Sports Bureau Director Ahn Joon-ho, members of the University Students’ National Smile Team, Air Seoul flight attendants, and the Hospitality Practice Supporters. During the parade, they handed out bokjumeonis (traditional Korean lucky bags) and K-Smile Campaign souvenirs to citizens and foreign tourists, creating a good response. Also, a welcoming center has been set up in each of the seven special tourist zones of Jongno/Cheonggye, Myeongdong, Namdaemun, Dongdaemun Fashion Town, Itaewon, Gangnam MICE, and Hongdae. For the 10 days of the Welcome Week, these centers will offer language interpretation, tourist information, and other various convenient services. Not only that but foreign visitors to the centers can enjoy different hands-on programs that include making name tags in Korean, exploring tourist spots in virtual reality, sharing events on social media, and wearing hanbok, as well as a variety of street performances such as Taekwondo, K-Pop cover dance, and Nanta. In particular, the welcoming centers in Myeongdong, Hongdae, and Dongdaemun, which are Southeast Asian tourists’ most favorite places, have hired additional staff members to help Southeast Asian visitors enjoy convenient tours. “During last year’s Welcome Week for World Tourists, more than 65,000 foreign tourists enjoyed tourist services at the welcoming centers and showed high satisfaction with those services,” remarked Secretary-General Han Kyung-ah of the committee. “We expect this Welcome Week to serve as a good opportunity to spread around our kindness and smiles and attract more foreign tourists ahead of the PyeongChang 2018 Olympic Winter Games,” she added. The Welcome Week for World Tourists aims to raise the satisfaction of foreign tourists by offering a variety of convenient services and enjoyable activities during the peak tourist season. Previously, for the success of the Welcome Week, officials of the Visit Korea Committee, the Seoul Tourism Association, and the Seoul Metropolitan Government, along with workers in tourism fields such as accommodation, shopping, and restaurants based in the special tourist zones, carried out a K-Smile Campaign event in mid-April during which they called for welcoming foreign tourists with kindness and smiles and eliminating illegal and unfair practices. ◆ What is the K-Smile Campaign? The K-Smile Campaign is a nationwide kindness spreading campaign arranged for the 2016–2018 Visit Korea Year and the upcoming PyeongChang 2018 Olympic Winter Games. It is purposed to make “a Korea foreign tourists want to visit again” by welcoming them with a warm heart and bright smile. The Visit Korea Committee strives to boost interest and participation in the K-Smile Campaign of the Korean public and particularly workers in the tourist industry, including lodging, food services, transportation, and shopping. It is also fully focused on the quality growth of tourism in Korea and attracting more foreign tourists For inquiries, please contact Assistant Manager Cho Hyun-joon, Service Improvement Team (+82-2-720-7325, chj1014@vkc.or.kr). <Photo 1. Visit Korea Secretary-General Han Kyung-ah, fourth from the right in the first row, and other attendees perform a parade of “practicing hospitality” as part of the opening ceremony of the 2017 Spring Welcome Week for World Tourists.> <Photo 2. University Students’ National Smile Team members take a commemorative photo with foreign tourists at the K-Smile Campaign event carried out during the opening ceremony of the 2017 Spring Welcome Week for World Tourists.>
Date : 2017/05/02 | Views : 331
“University Students’ National Smile Team Cheers for PyeongChang 2018 Olympic Winter Games!” - 100 university students based in the metropolitan area and Gangwon Province have been appointed to take the lead in the campaign for spreading the culture of kindness ahead of the PyeongChang 2018 Olympic Winter Games. - On Saturday, April 22, at 9 am, the Visit Korea Committee (chaired by Park Sam-koo) held the launch ceremony for the 16th University Students’ National Smile Team at the Kim Koo Museum in Yongsan, Seoul. The ceremony marked the start of the activities for spreading the culture of kindness in preparation for the upcoming PyeongChang 2018 Olympic and Paralympic Winter Games. It began with a Pledge of Kindness, followed by a lecture on kindness culture and a teamwork enhancement program. As an announcement of initiating their activities, students wearing hanbok held a K-Smile Campaign event in Myeong-dong, Jung-gu to cheer for the success of the PyeongChang 2018 Olympic Winter Games. The event attracted the attention of foreign tourists as well as local passersby. To further spread the K-Smile Campaign in Gangwon Province, the 16th University Students’ National Smile Team has involved university students based in Gangwon Province in particular. The 100 member students arranged in 20 groups—17 in the metropolitan area and 3 in Gangwon Province—will be engaged in a variety of programs and activities for a successful Olympics and for a widespread culture of kindness. “Ahead of the PyeongChang 2018 Olympic Winter Games, the 16th team’s kindness culture campaign activities will be especially focused in the host cities of Gangneung, Pyeongchang, and Jeongseon,” remarked Secretary-General Han Kyung-ah of the committee. “I hope that the Korean pubic, and particularly workers in many different fields, also join in this campaign as members of the National Smile Team to see to it that the culture of kindness is successfully established,” she added. * The University Students’ National Smile Team is a promotional organization of university students run by the Visit Korea Committee. A total of 1,400 students have participated in this program in 15 teams since the launch of the first team in 2009. Beginning in May, the 16th team will carry out different activities contributing to rendering “a Korea tourists want to visit again.” For inquiries, please contact Assistant Manager Cho Hyun-joon, Service Improvement Team (+82-2-720-7325, chj1014@vkc.or.kr). <Group photo at the Launch Ceremony of the 16th University Students’ National Smile Team> <Some members of the University Students’ National Smile Team are informing a foreign tourist about the K-Smile Campaign> <Group photo at the K-Smile Campaign in Myeong-dong>
Date : 2017/04/28 | Views : 152
K-Smile Campaign Event Held for Welcome Week for World Tourists - More than 150 people including shop owners and tourist guides based in Myeong-dong participated in spreading the culture of kindness. - On Monday, April 17th at 11:00 am, in preparation of the upcoming Spring Welcome Week for World Tourists and in expectation of helping revitalize the tourism industry, the Visit Korea Committee (chaired by Park Sam-koo) staged a K-Smile Campaign event around Myeong-dong with the participation of the Seoul Tourism Association (chaired by Nam Sang-man) and shop owners based in the special tourist zone. The more than 150 participants included Secretary-General Han Kyung-ah of the Visit Korea Committee, Director Ahn Joon-ho of the Tourism & Sports Bureau at the Seoul Metropolitan Government, Mayor Choi Chang-sik of the Jung-gu Office, Chairman Kim Byeong-hui of the Myeong-dong Special Tourist Zone Association, Chief Kang Eon-nam of the Seoul Namdaemun Police Station, Chairman Yang Yeong-cheol of the Da-dong and Mugyo-dong Special Tourist Zone Association, as well as local shop owners, tourist guides, and tourist officers. Holding a sash and picket printed with promotional words about the K-Smile Campaign, the participants handed out a global etiquette guide and promotional materials on the culture of kindness to stores from door to door around Myeong-dong, while encouraging the store workers to welcome foreign tourists with kindness. The committee announced that it, along with the Seoul Metropolitan Government and the Seoul Tourism Association, will co-host the 2017 Welcome Week for World Tourists starting with an opening ceremony on Thursday the 27th and operating for 10 days from Friday, April 28 to Sunday, May 7. During this peak tourist season that coincides with Golden Week in Japan, Labor Day in China, and consecutive holidays in South Korea, the welcoming center installed in each special tourist zone of Seoul will be offering Korean traditional games, different events, and other enjoyable activities, as well as some convenient services, such as tourist information of Seoul and tour guiding interpretation, as part of raising the satisfaction of visiting tourists. “As the kindness culture campaign event was successfully and extensively staged with the participation of many local shop owners who come in direct contact with foreign tourists, we expect that foreign tourists will surely experience the kindness of Koreans during the Welcome Week,” remarked Secretary-General Han Kyung-ah of the committee. “As part of the 2016–2018 Visit Korea Year campaign, we’ll continue our efforts to spread the culture of kindness so that foreign tourists may find themselves much more satisfied with their tours in Korea,” she added. For inquiries, please contact Assistant Manager Cho Hyun-joon, Service Improvement Team (+82-2-720-7325, chj1014@vkc.or.kr). < K-Smile Campaign Event for Welcome Week for World Tourists; Visit Korea Committee Secretary-General Han Kyung-ah stands sixth from the right.> ◆ What is the K-Smile Campaign? The K-Smile Campaign is a nationwide kindness spreading campaign arranged for the 2016–2018 Visit Korea Year and the upcoming PyeongChang 2018 Olympic Winter Games. It is purposed to make “a Korea foreign tourists want to visit again” by welcoming them with a warm heart and bright smile. The Visit Korea Committee strives to boost interest and participation in the K-Smile Campaign of the Korean public and particularly workers in the tourist industry, including lodging, food services, transportation, and shopping. It is also fully focused on the quality growth of tourism in Korea and attracting more foreign tourists.
Date : 2017/04/20 | Views : 270
Foreigners enjoy public transportation and tourism benefits with Korea Tour Card - All-in-one card for public transportation, tourist discounts, and purchases at convenience stores - High sales in non-metropolitan areas such as Gangwon and Jeju The Korea Tour Card, launched by the Visit Korea Committee (chaired by Park Sam-koo) last January, has been sold to more than 10,000 foreign tourists in just two months of its release. According to statistics of various sales channels (airline carriers, convenience stores, and AREX), more than 85% of card purchases were made at convenience stores in Incheon International Airport and at the AREX Travel Center. Among convenience stores nationwide, about 26% of purchases were in provinces such as Jeju and Gangwon, indicating that the card is being widely used by tourists visiting non-metropolitan areas. Beginning April, with the cooperation of Korea Smart Card, foreign tourists in Seoul will be able to purchase the card at vending machines along Seoul Metro Lines 1 to 4 and AREX. The card will soon be available through travel agencies and websites. In addition, individual tourists will be given travel recommendations and receive more benefits based on a regional analysis of card purchases. “The Korea Tour Card has enjoyed a very positive response, and is quickly expanding to areas outside of Seoul,” said Han Kyung-ah, the secretary-general of the Visit Korea Committee. “Given that more and more free independent travelers are coming in, we will add various benefits for tours in local provinces so that foreign tourists can conveniently visit every corner of Korea using the Korea Tour Card.” The Korea Tour Card is a public transportation card for foreign tourists that accompanies discounts and benefits on travel, shopping, and Korean Wave performances offered from a total of 25 companies. Integrated with the T-money function, the card can be used on public transportation in Seoul as well as non-metropolitan areas. With a one-time purchase during the 2016–2018 Visit Korea Year campaign, the benefits will last until 2018. Card holders can receive a refund for the remaining balance from convenience stores nationwide before departure. For inquiries, please contact Park Hye-jeong, Service Marketing Team (tina@vkc.or.kr / +82-2-6272-7318) <Figure 1 Korea Tour Card_Using the bus and other public transportation> <Figure 2 Experience of the Korea Tour Card_Discounts at museums and shops> <Figure 3 Poster of the Korea Tour Card>
Date : 2017/04/06 | Views : 516
Promotional Booth for 2016–2018 Visit Korea Year to Open at Haneda Airport - Organized by the Visit Korea Committee and Four Other Organizations in Preparation for the PyeongChang Winter Olympics - The Visit Korea Committee, together with Gangwon Province, Korea Airports Corporation, Korea Tourism Organization, and PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Games, will set up a promotional booth for the 2016–2018 Visit Korea Year at Tokyo Haneda Airport for two months beginning Thursday, May 18. The five organizations signed a business agreement on April 3 and will be gearing up for the opening of the Korea Tourism Promotion Booth. The agreement seeks to raise awareness of Korea as a travel destination among foreigners in Haneda Airport and to promote the PyeongChang 2018 Olympic Winter Games. The role of each organization is outlined below. [Details of Business Agreement on Korea Tourism Promotion Booth in Preparation of the 2018 PyeongChang Olympic Winter Games] ․ Visit Korea Committee : provides tour content that attracts foreigners during the 2016–2018 Visit Korea Year. ․ Gangwon Province : provides tour content that introduces tours in Pyeongchang City and Gangwon Province. ․ Korea Airports Corporation : oversees meetings with Haneda Airport operators (JATCO and TIAT) and facilitates space rental. ․ Korea Tourism Organization : supervises booth management (design, staff, content, etc.). ․ PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Games : provides content (including VR content), facilities, and equipment for the 2018 PyeongChang Olympic Winter Games. The Korea Tourism Promotion Booth will be located at the event space on the fourth floor of Haneda Airport International Terminal in accordance with the business agreement signed last December between Korea Airports Corporation and Haneda Airport operators (JATCO and TIAT). This is expected to strengthen ties between the two countries ahead of the PyeongChang 2018 Winter Olympics and the Tokyo 2020 Summer Olympics. Visitors will have the opportunity to learn about traveling in Korea, experience winter sports in VR, and participate in various events related to the 2016–2018 Visit Korea Year. “The booth will not only enhance interactions between South Korea and Japan before the PyeongChang Olympics, but also raise awareness of Korea as a travel destination,” remarked Park Sam-koo, the chairman of the Visit Korea Committee. “We will exert efforts to attract more foreigners during the 2016–2018 Visit Korea Year and to leave a good impression that makes them desire to visit Korea again.” The opening ceremony will be held on May 18 at the Korea Tourism Promotion Booth, located on the fourth floor of Haneda Airport International Terminal, in the presence of the chairman of the Visit Korea Committee, the governor of Gangwon Province, the CEO of Korea Airports Corporation, the CEO of Korea Tourism Organization, and the president of the PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Games. For inquiries, please contact Manager Lim Hyo-jin, PR Team (+82-2-6272-7316/ jin0709@vkc.or.kr).
Date : 2017/04/04 | Views : 213