The intensifying international competition has highlighted the importance of the tourism industry, which offers chances for the attraction of foreign tourists. As a result, countries are pouring more and more efforts into occupying a greater tourism market share.
The Visit Korea Committee’s previous campaign of the “2010–2012 Visit Korea Year” served as a great contributor to the achievement of attracting 10 million foreign tourists. Based on this experience and taking the upcoming PyeongChang 2018 Olympic Winter Games as a golden opportunity, we have launched its subsequent campaign—the 2016–2018 Visit Korea Year—for the purpose of consolidating the foundation for qualitative development that matches the quantitative growth in the Korean tourism industry.
The Visit Korea Committee is the only public corporation in the Korean tourism industry. Based on a public–private partnership, its private entities lead initiatives and public associates support them, thereby enjoying the advantages of both sectors. The committee is now promoting a kindness campaign and other programs targeted at foreign independent travelers (FITs).