The intensifying international competition has highlighted the importance of the tourism industry, which offers chances for the attraction of foreign tourists. As a result, countries are pouring more and more efforts into occupying a greater tourism market share.
Staged by the Visit Korea Committee, the campaign of the “2010–2012 Visit Korea Year” served as a great contributor to the achievement of the goal of attracting 10 million foreign tourists. Based on our experience, its subsequent campaign, the 2016–2018 Visit Korea Year, is expected to lead to an even greater success by taking the PyeongChang 2018 Olympic Winter Games as a timely opportunity. The new goal is to attract 20 million foreign tourists to South Korea.