More and more foreigners are visiting South Korea every year. As the global tourism market keeps expanding, Korea is also in a fierce competition, particularly with other Asian-Pacific countries. This means that now we need to create Korean-specific, differentiated tourist services along with maintaining our practice of hospitality.
To this end, we are staging the “2016–2018 Visit Korea Year” campaign. On the basis of the experience and knowledge we have gained from the previous campaign and in close cooperation with many in the private sector, this campaign is expected to attract even more tourists. Seizing the opportunity of the upcoming PyeongChang 2018 Olympic Winter Games, we are also planning various nationwide programs for South Korea to be a leading country in the tourism industry.
We ask for your continued interest and participation in these efforts to help foreign tourists remember the smiles of the Korean people and return here because of their good memories of Korea.