For the 2023 Korea Grand Sale, a special experience promotion was operated under various themes based on preregistration for foreign tourists visiting Korea during the event period.
The first theme was "K-pop."
The K-pop experience promotion satisfied global K-pop fans by offering a K-pop exhibition tour, the “KWANGYA@SEOUL” tour of the SM building,



and a visit to the M COUNTDOWN show to properly enjoy K-pop!



The second theme was "K-food." Under the theme of K-food, the participants enjoyed a sweet experience of making traditional Korean desserts such as Gotgamdanji and Yullan at Hansik Space E:eum.



The last theme was "K-heritage," a program for enjoying Korea’s winter, where the participants experienced premium winter tea and snacks served in the Royal Palace at Kohojae of Korea House.



With the special experience promotion, the 2023 Korea Grand Sale presented a memorable winter trip to Korea for the participating foreign tourists!