Launch Ceremony of the 16th University Students’ National Smile Team

On Saturday, April 22nd, the launch ceremony of the 16th University Students’ National Smile Team was

held at the Kim Koo Museum in Yongsan, Seoul!

The event featured an excellent lecture and other meaningful programs that encouraged the attending students to actively participate in the kindness campaign
in preparation for the upcoming

PyeongChang 2018 Olympic Winter Games.

The event proceeded with a joyful atmosphere thanks to the attending students’ active participation,
even though it was early on Saturday morning!

These are the new 16th University Students’
National Smile Team members who have been

proudly selected through intense competition!!

Their positive energy is so clearly felt even in a group photo, isn’t it?

Before the ceremony came into full swing, the members made a

pledge to have a good attitude toward the mission assigned to them.

Then the 20 groups of the 16th team introduced themselves and

presented their own promotion plans in turn!

Our student members came up with a variety of
online/offline promotion strategies and ideas. 🙂

At the lecture on a culture of kindness, the students learned

how to welcome foreign tourists kindly.

Every attendee paid close attention to this appealing lecture!

To announce the initiation of their activities,
the students changed into

beautiful hanbok and came out to Myeong-dong, Jung-gu.

They informed foreign tourists who were passing by about the

K-Smile Campaign and left them good memories in the form of photos.

Starting with the day’s K-Smile Campaign event,
the 16th members will go on for five months with different activities that will contribute to a successful

PyeongChang 2018 Olympic Winter Games.

We expect the 16th team to engage in ever more remarkable activities

until the culture of kindness is completely established nationwide.