2016–2018 Visit Korea Year
The world keeps coming back to Korea
Launched to build on the success of the 2010-2012 Visit Korea Year campaign, which contributed to attracting 10 million foreign tourists, and to lay a foundation for the tourism industry’s qualitative development commensurate with quantitative growth.
Lee Min-ho, Seolhyun, Pororo
Laid foundation for qualitative growth of Korea tourism with improved welcome services for foreign tourists.
Raised awareness among general public through welcome campaign and promotional activities via on- and offline media.
Secured growth engine for tourism industry through expansion of local government network.
Promoted provincial tourism to foreign tourists by utilizing provincial tourism resources.
Expanded public-private cooperation network by encouraging voluntary participation from private entities.
2010–2012 Visit Korea Year
To raise the standards of Korea’s tourism sector and to raise awareness of the national tourism brand
Launched to raise the standards of Korea’s tourism sector and to raise awareness of the national tourism brand through efforts to attract foreign tourists, promote regional tourism, and improve the tourism infrastructure with the goal of attracting 10 million foreign tourists and enhancing the competitiveness of Koreans tourism.
Bae Yong-joon, Kim Yuna, Girls’ Generation, Pororo
Established cooperative system and network among tourism-related organizations.
Maximized synergy of tourism programs through greater involvement of private sector.
Promoted provincial tourism and stimulated provincial economies through joint programs with related organizations.
Spread the Korean wave across the globe.
Instilled a more sophisticated attitude in citizens and tourism industry workers, and improved conditions of major sites (shopping, food, transportation).
Attracted participation from the tourism-related private sector, and laid the foundation for qualitative growth of Korean tourism.