Visit Korea Committee Activities

Highlights from 2026 KOREA WELCOME WEEK
Highlights from 2026 KOREA WELCOME WEEK ☑ Kickoff of the First Half of 2026 KOREA WELCOME WEEK On April 24, 2026, the first half of 2026 KOREA WELCOME WEEK officially kicked off during Korea’s peak inbound travel season, coinciding with Japan’s Golden Week and China’s Labor Day holiday. Running from April 24 to May 9, the event warmly welcomed foreign travelers arriving in Korea for the very first time. At key travel gateways including Incheon International Airport, Jeju International Airport, Busan Port, and Gangjeong Port, welcome booths provided foreign travelers with useful travel information, convenience services, and a variety of interactive events, making their trip to Korea even more memorable.   ☑ Special Events The giant roulette event was the biggest crowd favorite among international visitors. Visitors spun the wheel for a chance to win special souvenirs, and the welcome kits — filled with K-food, beauty products, welcome cards, and more — were especially popular throughout the event. A fun K-food-themed photo zone was also set up so visitors could capture their very first memories of Korea. From a space designed to resemble a Korean supermarket to a fun photo spot featuring a vending machine-inspired entrance, the photo zone was filled with smiles and laughter from visitors all day long. The traditional tea tasting event was another popular stop for visitors. Surrounded by the soft aroma of Korean traditional tea, visitors enjoyed a relaxing moment while experiencing the gentle aroma and charm of Korean traditional tea.   ☑ More Warm Welcomes Ahead For two exciting weeks, we were delighted to welcome so many foreign travelers to Korea. But 2026 KOREA WELCOME WEEK is far from over! From June 1 to June 14, welcome and farewell events will continue at Gimhae International Airport during the Busan stop of the BTS World Tour “ARIRANG.” More special moments are still to come!   Visit Korea Committee
Date : 2026/05/28 | Views : 78
The Korea Grand Sale 2026 Kicks Off: A Sneak Peek into the Opening of the Ultimate Festival of Shopping, Culture, and Tourism!
Korea Grand Sale 2026 Set Sail into a Sea of K-Culture and Shopping Tourism Korea Grand Sale 2026 begins earlier than ever this year, running from December 17, 2025, to February 22, 2026. It is Korea’s flagship shopping, culture, and tourism festival, designed exclusively for international visitors. The festival brought together a record-high 1,750 companies across aviation, accommodation, retail, food & beverage, transportation, beauty, and convenience services, delivering a plethora of visitor benefits. Let us take a closer look at the opening ceremony that marked the beginning of this 68-day nationwide celebration across Korea. ☑ Opening Ceremony On December 17, 2025, the opening ceremony of Korea Grand Sale 2026 was held in Myeong-dong, welcoming more than 100 attendees. Participants included The Ministry of Culture, Sports and Tourism Second Vice Minister Kim Dae-hyun; Visit Korea Committee Chairman Lee Boo-jin; representatives from participating companies; and members of the press.   The event began with opening and welcome remarks by Ministry of Culture, Sports and Tourism Second Vice Minister Kim Dae-hyun and Visit Korea Committee Chairman Lee Boo-jin, followed by the screening of the official Korea Grand Sale promotional video, a commemorative ceremony, and a celebratory performance inspired by K-Pop Demon Hunters choreography, which drew enthusiastic responses from the audience.   ☑ Onsite Check Following the opening ceremony of Korea Grand Sale 2026, participants took part in an onsite tour of key Korea Grand Sale locations. The tour included participating companies around Myeong-dong, major tourist attractions in Seoul, the traveling “Play Truck” that tours regional cities such as Daejeon and Jeonju, as well as the “Welcome Center”, the main hub of the Korea Grand Sale. In particular, Ministry of Culture, Sports and Tourism Second Vice Minister Kim Dae-hyun and Visit Korea Committee Chairman Lee Boo-jin visited the Welcome Center located near the first-floor entrance of Myeong-dong Noon Square, where they personally presented welcome gifts to international visitors.     This concludes our overview of the opening ceremony of Korea Grand Sale 2026. The Korea Grand Sale will continue through February 22, welcoming international visitors with a wide range of exclusive benefits and diverse experiential programs. This year’s Korea Grand Sale features not only the Welcome Center and the Play Truck, but also the Play Lounge in Bukchon, Seoul (3rd floor of Amor Napoli Anguk). As the largest edition ever, Korea Grand Sale 2026 invites you to create unforgettable memories throughout your journey in Korea.
Date : 2026/01/21 | Views : 682
2025 KOREA BEAUTY FESTIVAL, How to Enjoy K-BEAUTY TOWN 200%
From June 19 to 22, ✨ K-Beauty Town — open for just 4 days!✨   Take a closer look at how to double your fun with our lively event highlights!  
Date : 2025/07/07 | Views : 1073
2025 KOREA BEAUTY FESTIVAL, How to Enjoy the WELCOME CENTER 200%
From June 19th to July 18th, ✨ the Welcome Center ✨ will be running during the Korea Beauty Festival!   Let's explore how to double the fun through event highlights on-site!  
Date : 2025/07/07 | Views : 1146
2025 KOREA BEAUTY FESTIVAL, K-BEAUTY TREND SPOT HIGHLIGHT
From June 19 to July 18 Taking place all across Seoul — including DONGDAEMUN, MYEONDONG, SEONGSU, and more! ✨K-BEAUTY TREND SPOT✨   From hair and makeup to fashion, health, and wellness! A variety of themed K-beauty experience zones have opened  
Date : 2025/07/07 | Views : 1242