Visit Korea Committee Activities

2024 KOREA BEAUTY FESTIVAL Hub Centers

[Hongdae] “What is the most energetic place in Seoul?” Most people of Seoul would answer this question with "Hongdae." Fuel up for your trip in Hongdae, experiencing the dreams and challenges of young people. A special K-beauty pop-up store opened in the outdoor space of HD Cafe in Hongdae from June 1 through 9. From hair and makeup touch-up services and makeup consulting to a personal color self-analysis photo zone, digital instant tattoo experience, and makeup demonstration show! We hope you completed your special look at the pop-up store in Hongdae, a Gen-Z hot spot. [Seongsu] Diverse and distinct destinations in Seoul! What makes Seongsu so special? Seongsu can be encapsulated by the word “fashion.” You can meet various individuals in Seongsu, a haven for fashion enthusiasts who express their own unique styles. It's not too much to say that you can see Korea's current fashion trends in Seongsu. At the KOREA BEAUTY FESTIVAL Seongsu Center, an experience program for participants to receive K-fashion tips and create their own photo collection was provided from June 1 to 30. You will have received a styling guide at the Seongsu Center during this time. It offered a special photo shoot session by helping participants to find their own best style and look. At the Seongsu Center, clothing brands Essential by EQL and London Underground and eye wear brand Carin provided a variety of fashion items. Participants had the chance to try on their favorite fashion items and create special merchandise items with their photo collections! Other special programs were also offered, including a Styling Class and Image Consulting Class. [Myeongdong] Myeong-dong is one of the most popular shopping destinations in Seoul! More and more people are visiting Myeong-dong to experience the various aspects of Seoul. In addition to being recognized as a haven for shopping lovers, it is also known as one of the most popular destinations for tourists. As Y2K nostalgia emerges among Gen Z, you can observe the current trends of Korean young people in Myeong-dong. Have you enjoyed the special discount and giveaway benefits offered at the KOREA BEAUTY FESTIVAL? Visitors to the Myeongdong Center from June 17 through 30 with a receipt of purchase worth KRW 50,000 or more were presented with a unique limited-edition makeup pouch from the KOREA BEAUTY FESTIVAL. A special stamp tour was also held around the beauty shops and duty-free stores in Myeong-dong. Tourists who visited the Myeongdong Center, received the stamp collection paper, and completed the stamp collection by visiting the required stores were given an opportunity for a lucky draw for as many times as the number of stamps they collected! A roulette event was also held just twice a day over the weekends of June 21–23 and June 28–30. We hope you had the chance to visit the Myeongdong Center, try spinning the roulette board, make a special memory, and receive abundant gifts!

Date : 2024/08/09 | Views : 100

2024 KOREA BEAUTY FESTIVAL and Hub Centers Opened

The Hongdae and Seongsu Centers opened concurrently with the opening of the KOREA BEAUTY FESTIVAL on June 1, 2024. The Hongdae Center was operated under the theme of hair and makeup, and the Seongsu Center was operated as a special fashion-themed pop-up store. On the opening day, the Visit Korea Year 2023–2024 Volunteer Program (K-TravelMate) was streamed live on Instagram to announce the opening of the KOREA BEAUTY FESTIVAL hub centers and introduce the experience programs and facilities in each center. K-TravelMate offered experiences of K-fashion tips, a photo zone and photo shoot, and photo key ring and look-book postcard making activities at the Seongsu Center, and makeup analysis and touch-up service, personal color self-testing, photo zone, and digital tattoos at the Hongdae Center, and introduced the programs and services through a livestream on Instagram. [Seongsu] [Hongdae] To watch the livestream, check out VKC’s official Instagram and YouTube channel! Culture, Sports and Tourism Minister Yu In-chon visited the Hongdae Center to congratulate the opening of the KOREA BEAUTY FESTIVAL and its hub centers, and welcome foreign tourists to Korea. Minister Yu joined in the experience of beauty programs at the K-Beauty Exhibition Hall and Personal Color Experience Hall along with foreign influencers and watched the “K-pop Idol Makeup Show”. We thank you for all your support for the KOREA BEAUTY FESTIVAL throughout the month of June, and will see you next year with even greater benefits and fun!

Date : 2024/08/09 | Views : 76

2024 Korea Grand Sale Special Experience Promotion

For the 2024 Korea Grand Sale, a special experience promotion was operated under the six themes of K-beauty, K-food, K-pop, K-esports, K-heritage, and K-performance to provide tourists visiting Korea with an opportunity to enjoy special experiences. First, under the theme of K-beauty, two experience events were held! These were the K-beauty makeup experience with a professional makeup artist at the MISSHA PLUS Myeong-dong Mega Store and the personal color test at Beauty Play in Myeong-dong. The participants upgraded their beauty with help from experts! Second, for K-food, a number of cooking classes were held. From a cooking class to make Kyochon fried chicken sauce following a tour of Gwangjang market to making Gimbap and Japchae at O’Kitchen Studio by Ottogi, and finally a class to learn to cook Gungjung Tteokbokki from an expert of Korean cuisine at the main store of Shinsegae Department Store! Participants had the opportunity to take their knowledge and skills to the next level for cooking delicious Hansik, or traditional Korean food, through the cooking classes. For K-pop, the third theme, an experience program was provided that included a tour to the In The Soop shooting site for the global star boy groups BTS and Seventeen, as well as vocal and dance classes by professional trainers to give global K-pop fans a satisfactory experience. The fourth theme was K-esports, which is the new and emerging K-culture. With a visit to an LCK match at the esports stadium and tour of the office building of NCSOFT, the participants enjoyed a new experience of Korea’s esports. The fifth was K-heritage! Experiencing Korea’s traditional winter teas and sweet snacks at Kohojae of Korea House, foreign tourists could enjoy a relaxing time away from the cold winter in Korea. Last was K-performance! This was an experience promotion program for a coupon event at the Welcome Center. The event winners enjoyed Musical Chef at Myungbo Art Hall. We hope that the K-culture experience promotion of the 2024 Korea Grand Sale has provided unforgettable memories for many foreign tourists! We hope you'll be just as excited about the K-culture promotion for the 2025 Korea Grand Sale, which will offer even greater benefits and fun!

Date : 2024/08/09 | Views : 84

2024 Korea Grand Sale Welcome Center

The 2024 Korea Grand Sale Welcome Center was set up in the outdoor yard in front of Myeongdong Theater and operated for around 50 days from January 11 through February 29, 2024. At the Welcome Center, foreign tourists could obtain information on the Korea Grand Sale event and related benefits, and received giveaways including travel goods and coupon packs by participating in various events such as the receipt event. The Welcome Center also encouraged participation by foreign tourists in the winter sports experience program, organized in celebration of the Gangwon 2024 Winter Youth Olympic Games, the photo zone and photo development service, and the Special New Year’s Day event where they could experience Korean New Year’s Day culture. The 2024th and 10,000th visitors to the Myeongdong Welcome Center were presented with a Kodak instant camera that they could use to capture their memories in Korea. In addition to the main Welcome Center in front of Myeongdong Theater, hub centers were operated at Beauty Play in Myeong-dong and at Line Friends in Hongdae and Seongsu, all popular destinations among foreign tourists, to provide useful information and convenient services for tourists. <Myeongdong Center Beauty Play> <Seongsu Center Line Friends> <Hongdae Center Line Friends>

Date : 2024/08/09 | Views : 87

2024 Korea Grand Sale Opening Ceremony

The 2024 Korea Grand Sale opening ceremony was held at ONDREAM SOCIETY in front of Myeongdong Cathedral at 10:30 a.m. on Thursday, January 11, 2024. The ceremony had around 80 attendees including Culture, Sports and Tourism Minister Yu In-chon, Visit Korea Committee Chairperson Lee Boo-jin and Director Han Gyeong-ah, officials of the participating companies, and foreign tourists. Following congratulatory messages from Chairperson Lee Boo-jin and Minister Yu In-chon, the opening ceremony kicked off with the touching of an airline ticket on the screen. After an introduction of the 2024 Korea Grand Sale programs and an opening performance by dancer Lia Kim from 1 MILLION Dance Studio, a demonstration of signature poses was given using the 2024 Korea Grand Sale slogan of “Your Special Moment in Korea”. At the 2024 Korea Grand Sale Welcome Center located in front of Myeongdong Theater, information and leaflets for the Korean Grand Sale were provided along with a variety of services and events including a photo development service, a lucky draw, a receipt event, the K-Winter Game Challenge, and Happy-Day. We hope that tourists visiting Korea from various countries in the Visit Korea Year of 2023–2024 have thoroughly enjoyed their time in Korea with the diverse benefits offered through the 2024 Korea Grand Sale.

Date : 2024/08/09 | Views : 91