The Korea Grand Sale is a commerce and tourism festival that invites foreign tourists to enjoy sightseeing and the Korean Wave by means of shopping.
Countless benefits and discounts are offered for shopping not merely at department stores and duty-free shops nationwide but also in other areas, such as transportation, lodging, beauty, entertainment, food and beverages. Additionally, an event center is set up where various convenient services are available, including foreign language interpretation, event information, free WiFi access, and giveaway events.