Visit Korea Committee Activities

2016–2018 Visit Korea Year Promoted at Tourism Expo JAPAN  The Tourism Expo JAPAN is one of Asia’s largest travel fairs! The Visit Korea Committee also participated to promote the campaign of the 2016–2018 Visit Korea Year.   The Expo was held from September 21st to 24th, and professionals of the travel industry, the media, and other visitors from all around Japan made it even more meaningful. At B2B consultations taking place from the 21st to 22nd in particular, we worked hard promoting our campaign. It was so a rewarding experience. 🙂    As these consultations were giving international networking opportunities, both the consultants and consultees seemed very serious! We met up with many businesspeople one by one, informing them of the Visit Korea Committee and its different services in detail.   The 2016–2018 Visit Korea Year’s booth showed a variety of its services. They included the Hands-Free Service, Korea Tour Card, and Korea Sale FESTA and were so well arranged that visitors can be quickly informed even at one glance! People dropping by at the booth read the leaflet and expressed their eagerness to visit Korea. Their big interest in Korea was so exciting to me! 🙂   In addition, a Korean culture zone had been set up in the Expo hall and attracted many people with its cultural experience programs! At the Korea booth, the Visit Korea Committee, Jeju International Airport, Airport Railroad Express, and Hana Tour held an OX quiz event about their respective programs. So many people were eager to participate! The giveaways for the event included Jeju Airline flight tickets, Korea Tour Cards worth KRW 100,000, Centermark Hotel vouchers, and K-Travel Bus tickets!   K-beauty is far more than just a trend! An expert demonstrated Korean cosmetic techniques at the Expo. With Korean style makeup, you can create a fair skin and a natural and pure look.    Through these various public relations activities, we were able to help people better know Korea! The 2016–2018 Visit Korea Year campaign is coming back with more fun and exciting promotional content! Please do look forward to our next events.
Date : 2017/10/12 | Views : 3254
“2016–2018 Visit Korea Year” promoted at 2017 Korea Festival in Jakarta     South-East Asia is where the Korean Wave is greatly enjoyed and people are highly interested in Korea!! We were really able to experience the popularity of Korean Wave at the 2017 Korea Festival that took place in Jakarta, the capital city of Indonesia. For four days from September 21st to 24th, tour festival events, traditional performances, as well as promotional events for the 2018 PyeongChang Winter Olympic Games took place at Lotte Shopping Avenue in Jakarta! And with concerts being held once a day at the main stadium, there was simply no shortage of distractions. Wherever you went, you could be sure of the great popularity of actor Lee Min-ho, the ambassador for the Visit Korea Committee. After receiving various leaflets and souvenirs from the Committee’s booth, fans always took care to take pictures in front of this display board. While promoting information about travel in Korea and the Visit Korea Committee, we were able to meet so many people. 🙂 Of course, we couldn’t forget about the PyeongChang 2018 Olympic and Paralympic Winter Games in our promotions for Korea. Another booth was set up as part of the special try-out event where you could get a taste of winter sports! As warm as it is in South-East Asia, people were nonetheless highly interested in next year’s Winter Olympics! 🙂 Next is the 2016–2018 Visit Korea Year’s roulette event, where many people came to participate. We also included the Korea Tour Card as one of the prizes for you to enjoy a more comfortable visit to Korea filled with more benefits! We hope you take advantage of the card when you visit Korea. 🙂 We were able to enjoy not only these events but concerts that took place once a day during the event period. These included art shows by the Painters: HERO, hanbok fashion shows, and taekwondo demonstrations. Attendees were treated to concerts where they could get a taste of Korean culture. We can’t forget K-pop when it comes to Korean culture. The skills displayed by the participants of the K-pop Cover Dance Festival seemed to rival those of real K-pop idols. Their performance seemed to transform the festival hall into a real K-pop concert! For the four days, we were able to promote Korea not only through the promotional booth but through a variety of events and try-outs where we got to meet so many great people. Awaiting next year’s Korea Festival, we promise to work harder toward promoting Korea. 🙂 Meet you all in Korea!
Date : 2017/10/10 | Views : 2993
Let’s Practice the “K-Smile” in Japan too! The Korea–Japan Festival 2017 in Tokyo     The 2017 Korea–Japan Festival, the largest cultural exchange event between the two neighboring countries, was held at the Hibiya Park in Tokyo on September 23rd and 24th. Let’s find out which performances caught the attention of visitors. Representatives of the two countries have made congratulatory remarks at the opening ceremony, boosting the festive mood. On behalf of the Korean delegation, Visit Korea Committee Chairman Park Sam-koo announced the opening of the event and it was followed by the special congratulatory addresses by Lee Hee-bum, the chairman of the PyeongChang Organizing Committee, and Choi Moon-soon, the governor of Gangwon, the host province of the winter Olympics. This two-day event was joined by the members of the University Students’ National Smile Team who are at the forefront of spreading a culture of kindness. The members who had worked on preparations for visitors were giving the final touches by putting promotional leaflets and souvenirs neatly on the tables! 🙂 The elaborately arranged booth featured the programs of putting tattoo stickers and making eco-bags based on the concept of Soohorang and Bandabi—the mascots of the forthcoming PyeongChang 2018 Olympic and Paralympic Winter Games—as well as Olympic winter games in virtual reality and a roulette game! As a reflection of the huge interest in the Winter Olympics, a large number of people visited our booth. Attracting the most attention was the roulette event! It was designed to promote the K-Smile Campaign vigorously. Participants in the roulette game were excited over which kind of souvenir they would get. Another popular event was tattoo sticker decoration! The Olympic mascots Suhorang and Bandarang were enjoying wide popularity in Japan as well! By next year, perhaps Suhorang and Bandarang might surpass Pororo the Little Penguin, a Korean animation character loved all over the world, in popularity!? 😀 Adults as well as children were having a delightful time taking pictures with Suhorang and Bandabi. To give emotional support to hardworking members of the University Students’ National Smile Team, Chairman Park Sam-koo and Secretary-General Han Kyung-ah of the Visit Korea Committee visited the booth! All the people had a great time taking commemorative photographs. The highlight of this promotion was a flash mob performance to wish for the success of the 2018 PyeongChang Winter Olympic Games! It featured a collaboration between the Korea Foundation and the University Students’ National Smile Team! It seems that we have moved a step closer toward the PyeongChang Olympics through the performance. This event is expected to have contributed to expanding the exchanges between the two countries.
Date : 2017/09/29 | Views : 2201
Launch Ceremony of the 17th University Students’ National Smile Team For the past five months, the 16th University Students’ National Smile Team enjoyed a successful term. Building upon their energy, the Visit Korea Committee held a launch ceremony for the 17th University Students’ National Smile Team. On September 15 and 16, this launch ceremony was held at a special location: Gangwon Province, the host of the PyeongChang 2018 Olympic and Paralympic Winter Games. Shall we take a look at the first activity of the 17th University Students’ National Smile Team? The highlight of the launch ceremony was the orientation. The team members had the opportunity to get to know one another! They were informed about the activities scheduled for the next five months, and learned how to make online content using social media. The 17th University Students’ National Smile Team will play a leading role in promoting the PyeongChang 2018 Olympic and Paralympic Winter Games. As members of the National Smile Team, they will engage in various activities to spread a culture of kindness until February next year, so as to ensure the success of the PyeongChang 2018 Winter Olympic Games. To reflect their hope for the success of the PyeongChang 2018 Winter Olympic Games, the team presented a flash mob performance in Yongpyong Resort. Everyone danced completely in sync even though it was only their first attempt. Kindness and warm smiles are virtues of the University Students’ National Smile Team. 🙂 Ahead of promoting the K-Smile Campaign at Gangneung Jungang Market, they attended K-Smile and traditional market training sessions. The team’s first in-person activity was to boost participation in the pledge of kindness among stall keepers at traditional markets. They wore bright smiles on their faces and helped to spread positive energy to the participants. There are high hopes and expectations for the new appointees of the 17th team. We hope to see them set an example as K-Smile ambassadors, and to do their best in creating a warm, hospitable Korea. Cheers to the 17th University Students’ National Smile Team!
Date : 2017/09/25 | Views : 2040
Visit Korea Committee Holds Welcoming Banquet and Opening Ceremony for 2017 Seoul International Travel Mart (SITM)     Korea’s largest travel fair was jointly organized by the Visit Korea Committee, the Seoul Metropolitan Government, and the Korea Association of Travel Agents. The 2017 Seoul International Travel Mart (SITM) was held for two days on September 12 and 13. More than 1200 travel agencies from within and outside Korea participated in the event.   The 2017 SITM kicked off with an opening ceremony. The participants made use of this opportunity to interact with tourism professionals from all around the world. ^^ Various tourism products were introduced at one of the many booths. Students from a tourism high school even gave out handmade bread and cookies. Throughout the event hall, it was wonderful to meet so many people involved in promoting tourism in Korea. This is the Visit Korea Committee’s booth! The key programs introduced were the 2016–2018 Visit Korea Year, Korea Tour Card, K-Smile, and the Hands-Free Service. And let’s not forget the Korea Sale FESTA, Korea’s largest shopping and tourism event. The nationwide festival will begin on September 28. In the evening, the welcoming banquet was held in Some Sevit to celebrate the opening of the SITM. Some Sevit is comprised of three manmade floating islands that light up the Han River, creating a beautiful scene. It’s highly recommended to foreigners, especially with the recent cool weather. The event enjoyed a huge turnout of 1,200 participants. Visit Korea Committee Secretary-General Han Kyung-ah said a few words at the opening ceremony. The unique appeal of Seoul lies in its harmony of tradition and modernity. Which are the must-see places in Seoul for foreign tourists? At the opening performance, 19 distinguished guests including the vice-mayor of Seoul took the stage to introduce the city’s landmarks!! The eight landmarks, selected as the pride of the city, were Seoullo 7017, N Seoul Tower, DDP, Lotte World Tower, Gwangjang Market, Seoul Trail, Seoul City Wall, and the National Museum of Korea. The audience was captivated by The Painters: HERO, a non-verbal art performance featuring dynamic moves and vivid colors. During the two days of the 2017 SITM, the Visit Korea Committee was able to introduce its key activities to visitors while learning about other tourism programs. The committee will continue working hard to promote Korea to more foreigners. Do look forward to our next event. ^^
Date : 2017/09/20 | Views : 2586