Korea Grand Sale 2018 Opening Ceremony &
Friendliness Campaign Successfully Held

The long-awaited Korea Grand Sale 2018 has finally begun!
On Thursday, January 18, 11 am, at the Dongdaemun Doota Mall Square, a kindliness campaign was held to celebrate the opening of the Korea Grand Sale, with around 100 guests who work in tourism.

The opening ceremony for this year’s Korea Grand Sale was even more relevant,
as it marked our hopes for the success of the PyeongChang 2018 Olympic and Paralympic Winter Games
and our dedication to welcoming visitors to Korea with kindness.

Many people who worked hard for the Korea Grand Sale gathered together and
were introduced to each other.
Visit Korea Committee Secretary-General Han Kyung-ah also attended the ceremony
and exchanged greetings with the guests.
Despite the cold weather, the excitement at the event could not be chilled.

At the opening ceremony, representatives from the Workers’ and
University Students’ National Smile Teams recited the pledge of kindness together.
To all the members of the National Smile Teams dedicated to welcoming visitors to Korea always with kindness,
we look forward to seeing your wonderful and friendly smiles! ^^

From the first day of the 42-day Korea Grand Sale, the Event Center was visited by many foreigners. The Center will lend a helping hand to foreign travelers during the Grand Sale period.
Various information about tourism in Korea can also be found at the Event Center.
As it was the first day, the Event Center was kept very busy.
Foreign visitors were delighted with the souvenirs made to celebrate
the 2016–2018 Visit Korea Year and the Korea Grand Sale,
along with the Soohorang and Bandabi merchandise prepared in celebration
of the PyeongChang 2018 Olympic Winter Games!

Together, we visited Doota Duty Free, where many foreign tourists come to visit, to promote the Korea Grand Sale and bring our kindness campaign to the staff working at the duty free shops.

As the staff are very experienced at welcoming foreign tourists into their stores,
they were eager to respond to our campaign as well!
Their cheerful smiles brought smiles to our own faces.

For the next 42 days, the Korea Grand Sale 2018 will cover everything from shopping,
cultural activities, and tourism to other ways of experiencing Korea.
And the Visit Korea Committee will work harder toward a Korea
that more foreigners want to re-visit!